Even though the new quarter doesn't start until Wednesday, we are jumping into it with both feet. BTW - that is also the theme for July - Being Agile. Two quick reasons for this theme now. First is we are in new territory when it comes to the economy, social factors, government action and how it is affecting our ability to run a profitable business. The second is how it matches with our previous emphasis around building a "Lean Organization'. The difference is simple - Agile is a mindset that uses the principles of Lean to succeed in unstable times.
The conversation is how to run your marketing function, even if it is just you, as a marketing agency. If you apply the principles of agile it will increase the speed and results of the work.
What You Need to Know
What You Need to Do
Yesterday's Show C.035 we covered these steps for running Marketing as an Agency.
Let's look an example of doing it internally with one employee.
We meet online and I share (also screen share) a list of resources assembled for the purposes of increasing traffic to the website. The first step is for my employee is to use our branding statements for keyword search and provide for the next meeting (tomorrow) a list of the best keyword combinations for the company, our products and services, and us (we are both on the website).
Next day we review the list and based upon PPC (Pay Per Click) we will purchase selected keywords for boosted search. I commit to use our web platform (weebly) to optimize all of our pages today.
2 days later we meet again online and review the upgraded web pages. Once in agreement on look and feel, we baseline the current website with google analytics. Since this takes 24 hours to register the changes, we use the date from last week as an average. We now purchase the keywords and have a 24 hour waiting period results begin to show up.
Day 5 we have our first results and web traffic has increased by 20% in 24 hours. We now test it through a third party platform for additional performance data - load time, broken links, etc., and make the corrections.
Next Show: C.037 Data Is Your Friend
new choice for BUSINESS SEARCH
All IBGR Shows Notes are available for download