Episode C.038 SELLING AGILE
Even though the new quarter doesn't start until Wednesday, we are jumping into it with both feet. BTW - that is also the theme for July - Being Agile. Two quick reasons for this theme now. First is we are in new territory when it comes to the economy, social factors, government action and how it is affecting our ability to run a profitable business. The second is how it matches with our previous emphasis around building a "Lean Organization'. The difference is simple - Agile is a mindset that uses the principles of Lean to succeed in unstable times.
I changed the name of today's show from "Selling Access" to "Selling Agile" because this makes more sense. As we covered in the previous show B.038 ACTION OVER STRUCTURE, being Agile is both an internal and external advantage - and how the small beat the big.
We will cover how to use Agile as a major selling point to win new accounts and expand with current customers.
What You Need to Know
Our customer's expectations have changed. This is both an issue before and now after the pandemic. We have grown accustomed to having everything at our fingertips, immediate gratification. In fact many customers would answer when asked "when do you want it" with "yesterday".
The issue of speed, rapid and collaborative development is a major selling point today, and if you add virtual - a whole new avenue has been opened up for creating a competitive advantage, an uniqueness over the competition.
What Are You Selling?
What You Need to Do
Selling Agile to Customer's - EPISODE B.037 PROJECT TEAMS ARE THE JIT
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