EPISODE C1.002 Potential Target Markets for Quick & Early Sales

Introduction
New week, same perspective with greater conviction.

After being attentive to the weekend news about the continued arbitrary government response to COVID19, there is only one course for the business owner - ignore their word salad of concern and work around it. 

Being passive and waiting for the right decision will put you out of business. There are only two ‘people’ who have that right - you and the customer.

IBGR is committed to your success and our programming is for legal aggression (OK, I’ll make it nicer - assertiveness) to open, stay open, and be profitable.

Unlike the rest of society - we have your back.

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Show Objectives
As we covered in Tracks A and B, the key problem for entrepreneurs in Stage I is the paradox of conducting Due Diligence while moving quickly to start Selling. The easiest place to start is where trust is present instead of trying to reduce the risk of buying for strangers. This show will cover reviewing your list of contacts and inviting them to get involved with a soft launch.

Key Issues - Owner Perspective:

1. Evaluate their lists to determine candidates for early adopters.
2. Create marketing collateral for soft launch.
3. Friends and family special offer in exchange for purchase and feedback.

What You Need to Know

• How to extract a contact list from your phones onto a spreadsheet;
• How to extract a contact list from your email accounts onto a contact list;
• How to extract a contact list from your social media accounts onto a contact list;
• Select a vendor to produce branded cards for postal mail.

What You Need to Do

1. Dump your phone contact list to a spreadsheet.
2. Dump your email contact list to a spreadsheet.
3. Pull all social media contacts with ongoing relationship to a spreadsheet.
4. Have branded cards (like a birthday card) created and mail to your combined list. Card contains date/time of soft launch and a request for a conversation.
5. Followup card with email to schedule a call.
6. Explain the purpose behind the card and the new business. During the call explore the idea and solicit their recommendations.
7. Build a list of markets and accounts you should target for the hard launch.
8. Build marketing collateral for soft and hard launch - traditional and digital.
9. Create a Special Offer for people participating in the soft launch - trade something of value for them reaching out to their lists for the hard launch.

Shows

• Previous: EPISODE C1.001 OVERVIEW OF SALES FOR STAGE I BUSINESSES
• Next: C1.003 Size and Growth Rate of Potential Markets 

​by eman