Episode C1.011 (NA) Marketing and Sales Goals & Objectives for Stage II Sales Plan

RESULTS RADIO..."Let's Grow Together

Introduction
We are now in 124 countries world-wide and part of our listener base, all within our first 2 seasons or 5 months of broadcasting. Entrepreneurs and owners in 63% of the global business community are tuning in daily - thank you.​

We have one more week left before Season 3 starts and everyone is excited about our hard launch on October 5th from the Kilo Market (Australia, New Zealand, Singapore, Philippines, Taiwan, Hong Kong, and surrounding areas). 
​
There are several ways you can interact with the station and our OnAir Hosts:

• Pulsating ? on every page. It is a direct link to the Host and they will respond to your question during the show;
• Hit us up on social media - Facebook, Instagram, LinkedIn, and Twitter. Our handle is ibgrnetwork;
• JOIN our Community of Commerce and become an insider with direct access to our Hosts and support materials discussed on the show. ​

​JOIN our Community and Let’s Grow Together!

Show Objectives - The Why
A business without marketing and sales goals and objectives is like a ship without a sail. The boat is at the whim of the wind and sea, and your business is directionless without a clear vision, roadmap or destination.

Set yourself up for success by developing marketing and sales goals and objectives. They provide a direction for you to reach goals like closing more deals, increasing revenue, retaining customers, and cross-selling.

As you open your doors, sales, or lack of them, are going to mean the difference between success and failure. Now is the time to get really clear on your sales plan then continue to update and work the plan through your hard launch. 

Key Issues - Owner Perspective

1. Decision on marketing channels, 
2. Map the desired navigation path for prospects,
3. Upgrade google analytics goals, 
4. Create sales scripts for each stage in the funnel​ ​

What You Need to Know - The What
Marketing objectives are goals set by business houses to promote its goods and services to its consumers within a specific timeframe. Marketing objectives are the strategy’s set to attain the overall growth of the organization.

Sales objectives are used to supplement the vision and goals you have set for your company. The sales objectives outline the specific, measurable actions each employee must take to achieve the overall goal.

Sales metrics are used to monitor the progress and evaluate the success of the sales organization as they carry out the sales objectives.

Google Analytics goals help marketers measure how well their website meets target objectives. In order to do that you need to know the most valuable website actions and conversions to track for your business. Keep in mind that it is entirely possible for different parts of your website to serve different purposes.

• EPISODE C1.010 IDENTIFY MARKETING AND SALES CHANNELS TO REACH PERFECT CUSTOMER(S)

What You Need to Do​​ - The How

1. Decide on marketing channels
2. Map the desired navigation path for prospects
3. Upgrade google analytics goals 
4. Create sales scripts for each stage in the funnel

Resources: 

• https://blog.hubspot.com/sales/sales-objectives
• https://trackmaven.com/blog/google-analytics-goals-business-website/

Shows

• Previous: Episode C1.010 Identify Marketing and Sales Channels to Reach Perfect Customer(s)
• Next: Episode C1.012 Summary of Season 2 Sales Stage I

 

Written/curated by Donna Kunde

​