Episode C1.012 (NA) Season 2 Finale

IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. GROW WITH US!

Introduction
Congratulations! You have decided to move forward with your idea. Now what? Now it’s time to get your idea out of your head and into the real world. Over the past 11 weeks in the Stage I Finance block, we explored the steps you must consider before “Going Live.” Today is a review of the key areas you will want to focus your time and attention on before moving to Stage II.

Every show this past season was a step-by-step checklist of sorts for your business’s financial preparedness. Healthy finances are the key to operating any sustainable business and the common denominator between success and failure when you open our doors at the next stage of business growth - the stage 2 startup stage. All of this past season’s shows are available on demand as a podcast in our Community of Commerce located on our website at ibgr.network under the Join Us tab. 

It’s hard to believe that we are now in 127 countries world-wide, all within our first 2 seasons or 5 months of broadcasting. Entrepreneurs and owners in 65% of the global business community are tuning in daily - thank you.​
 
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There are several ways you can interact with the station and our OnAir Hosts:

• Pulsating ? on every page. It is a direct link to the Host and they will respond to your question during the show;
• Hit us up on social media - Facebook, Instagram, LinkedIn, and Twitter. Our handle is ibgrnetwork;
• JOIN our Community of Commerce and become an insider with direct access to our Hosts and support materials discussed on the show. ​

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Have a great business week.
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Show Objective
The focus of today’s show is to go over a synopsis of each show from this past season. Make a note of the shows you want to listen to on the podcasts and then make time to make it happen! As always, our team of onAir talent is here to support you. Be sure to connect with us in the Community of Commerce and let’s get the conversation started!

Take a look at the programming topics covered in this stage of business development (Finance, Operations, and People) and pick which shows you feel need your attention. Our first four days of programming focus on what is called a Balanced Scorecard. I highly recommend you also add the Friday show called Owner as Executive to your listening list as well and if time permits, you will want to begin listening to shows in our startup track so you have your strategies in place one you open your doors. 
 
Key Issues - Your Checklist

1. Potential Target Markets for Quick & Early Sales  (22JUL20)
2. Size and Growth Rate of Potential Markets (29JUL20)
3. Current and Future Trends in Potential Markets (5AUG20)
4. Ability to Micro-segment Potential Markets into Niches (12AUG20)
5. Potential of Becoming 1 or 2 in Micro-segments (19AUG20)
6. Potential Customers Level of Satisfaction with Competitor Offer and Experience by Micro-segments (26AUG20)
7. Create a Profile and Buying Persona for Perfect Customer(s) (2SEP20)
8. Determine the Lifetime Value of Perfect Customer(s)  (9SEP20)
9. Identify Marketing and Sales Channels to Reach Perfect Customer(s)  (16SEP20)
10. Marketing and Sales Goals & Objectives for Stage II Sales Plan  (23SEP20)

What You Need to Know
We’re talking about what it takes to make a successful business, or what you need to go live with your business as you research what needs to happen before opening your doors for the first time. What you need to know has been laid out for your step by step in our previous shows. 

• EPISODE C1.002 POTENTIAL TARGET MARKETS FOR QUICK & EARLY SALES
• EPISODE C1.003 SIZE AND GROWTH RATE OF POTENTIAL MARKETS
• EPISODE C1.004 CURRENT AND FUTURE TRENDS IN POTENTIAL MARKETS
• EPISODE C1.005 ABILITY TO MICRO-SEGMENT POTENTIAL MARKETS INTO NICHES
• EPISODE C1.006 POTENTIAL OF BECOMING 1 OR 2 IN MICRO-SEGMENTS
• EPISODE C1.007 POTENTIAL CUSTOMERS LEVEL OF SATISFACTION WITH COMPETITOR OFFER AND EXPERIENCE BY MICRO-SEGMENTS
• EPISODE C1.008 CREATE A PROFILE AND BUYING PERSONA FOR PERFECT CUSTOMER(S)
• EPISODE C1.009 DETERMINE THE LIFETIME VALUE OF PERFECT CUSTOMER(S)
• EPISODE C1.010 IDENTIFY MARKETING AND SALES CHANNELS TO REACH PERFECT CUSTOMER(S)
• EPISODE C1.011 (NA) MARKETING AND SALES GOALS & OBJECTIVES FOR STAGE II SALES PLAN

What You Need to Do:

1. Create a 30-day roadmap to starting a business
2. Start with a Lean Plan but apply Agile practices
3. Set Milestones and goals
4. Don’t Make This a Hobby
5. Act Like A Big Company even When You Have No Employees
6. Start Generating Revenue
7. Listen, learn and apply at ibgr.network and join the Community of Commerce for support

Previous Show: EPISODE C1.011 (NA) MARKETING AND SALES GOALS & OBJECTIVES FOR STAGE II SALES PLAN

Next Show: Season 3 Premiere 

Written by Donna Kunde


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