Episode C2.003 Know your Client and your Target Market

IBGR - RESULTS Radio Network. Everything a business owner needs to start, grow or exit a business. Come grow with us.

Introduction
Welcome to Season 2 of Results Radio Network.
Take a look at the Stages of Business Growth and choose the level that best describes where your business is currently. Then select the programming for each stage that you’ll find most useful. Programming is delivered daily – around the clock - 24 hours per day. Welcome to the world of entrepreneurship!

This is the C-track where we get into the details of Sales, Marketing and the Customer Experience - this Show is for entrepreneurial start ups - same time, same day each week. The goal is to make it easier for you, the business owner, to find the right live show or podcast for your area of interest.

Show Objectives

• Identify your ideal client and your target market
• Understand why it is important to be clear on this
• Experience the benefits of stepping into the shoes of your ideal client  

Key Issues

1. Selling to everyone is selling to no one
2. In marketing a scattergun approach is ineffective
3. My marketing isn’t attracting the volume of customers I expected
4. My ad copy is weak but I don’t know how to improve it

What You Need to Do

1. Identify who is your target market and your ideal client. Get specific
2. Step into their shoes - be that person. Think like your client and shape your communications, advertising and promotions to best match their desires
3. Write (and review) your advertising copy and all communications with that one client in mind
4. Adopt a laser-sharp focused approach to attract the attention of the one ideal client - the others will come
5. Practice niching your marketing message to get used to the idea that the smaller the niche the more effective your marketing will be. You do not lose customers by niching.

Shows
Previous: Episode C2.002 Your Brand Identity and Logo

Next: Episode C2.004 What’s in a Marketing Plan and Why

Written by Vicki Abraham

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