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DOWNLOAD. LISTEN. ENGAGE.

Episode C2.003 Know your Client and your Target Market

29/7/2020

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IBGR - RESULTS Radio Network. Everything a business owner needs to start, grow or exit a business. Come grow with us.

Introduction
Welcome to Season 2 of Results Radio Network.
Take a look at the Stages of Business Growth and choose the level that best describes where your business is currently. Then select the programming for each stage that you’ll find most useful. Programming is delivered daily – around the clock - 24 hours per day. Welcome to the world of entrepreneurship!

This is the C-track where we get into the details of Sales, Marketing and the Customer Experience - this Show is for entrepreneurial start ups - same time, same day each week. The goal is to make it easier for you, the business owner, to find the right live show or podcast for your area of interest.

Show Objectives
  • Identify your ideal client and your target market
  • Understand why it is important to be clear on this
  • Experience the benefits of stepping into the shoes of your ideal client  

Key Issues
  1. Selling to everyone is selling to no one
  2. In marketing a scattergun approach is ineffective
  3. My marketing isn’t attracting the volume of customers I expected
  4. My ad copy is weak but I don’t know how to improve it

What You Need to Do
  1. Identify who is your target market and your ideal client. Get specific
  2. Step into their shoes - be that person. Think like your client and shape your communications, advertising and promotions to best match their desires
  3. Write (and review) your advertising copy and all communications with that one client in mind
  4. Adopt a laser-sharp focused approach to attract the attention of the one ideal client - the others will come
  5. Practice niching your marketing message to get used to the idea that the smaller the niche the more effective your marketing will be. You do not lose customers by niching.

Shows
Previous: Episode C2.002 Your Brand Identity and Logo

Next: Episode C2.004 What’s in a Marketing Plan and Why

Written by Vicki Abraham

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      • ECONOMIC NEWS >
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      • EXIT STRATEGIES >
        • An Epic Business Exit
        • Catalytic Conversation$
        • Exitology
        • The CFO Perspective
        • The Entrepreneur's Edge
        • The Smart & Savvy Business Exit
      • FINANCE >
        • Business Econ for a Post Pandemic World
        • Economics For Owners
        • Employee Capitalism
        • Money Matters
        • Practical Solutions to Difficult Problems
        • TurboCharge Your Business
        • Your Money Machine
      • HR / PEOPLE SKILLS >
        • Business and Beyond
        • Business Processes & People Talk
        • Equipping Others
        • Staff It!
        • Success Can Be Fun - With Focus!
        • The People Side of Business
        • Women of Business Thriving
      • INTERVIEWS >
        • Get You Noticed!
        • The Referral Guy Interviews Your
        • The Magnetic Voice
      • LEADERSHIP >
        • Compassionate Leaders of Influence
        • Destiny Road
        • Engaging Your People For Success
        • Leadershift with Col Ajai Lal
        • Leadership Powered by Common Sense
        • Influencing for Global Impact
        • Talk Leadership with Cedrick on the Radio
        • Your Corporate Confidante
      • MARKETING >
        • Building A Multilevel Marketing Empire
        • Level-Up Your Marketing
        • No Nonsense Market Domination
        • Buying Customers
        • #Seriously Social
        • Results Oriented Marketing
      • MINDSET >
        • Building Success Habits
        • Building You to Build Your Business
        • Entrepreneurial Mindset
        • Peak Impact Mentorship
        • Guidance To Wealth
        • The Hero Within
      • OPERATIONS >
        • Build It!
        • Building In Front of You
        • Building In Front of Your 2
        • Lead Lean
        • Pencils & Pistons
        • Planning Out Loud
        • Processes Under Control
        • The Ralph Peterson Radio Show
      • SALES >
        • Beyond The Method Selling
        • Inside The Customer
        • Sell It!
        • Serving Up Sales
      • STARTUPS >
        • A Business Primer for Startups
        • A New Business Model For Startups
        • Adulting In My Purpose Business Edition
        • Building Startup Operations
        • Creating A Consulting (Improvement) Business
        • How To Start A Consulting Firm
        • Survival Mode
        • The Geriatric Entrepreneur
        • Your Business 2.0
        • Z Gen Entrepreneurship
      • STRATEGY >
        • #OwnrLife
        • Better Your 4 U
        • Build Your Core for Dynamic Partnerships
        • Grow It!
        • How to Avoid Becoming the 80%
        • How To Become the Top 5%
        • How to Move Beyond the 15%
        • Living the Life .. On YOUR Terms
        • Own It!
        • ReImagine Your Business
        • The Business Owner's Bookshelf
        • The Self Managing Organization
        • Tenacious Top of Mind Business Insights
    • MEET THE HOSTS >
      • Ben Gioia ("joya")
      • Bert Robinson
      • Chris Mayfield
      • Crystal Y. Davis
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      • Doug Thorpe
      • Ellen McIlhenny
      • Glenda Thompson
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      • Jeremy Gray
      • Jörn "Joe" Menninger
      • Kevin Beers
      • Lisa Askwith
      • Londina Cruz
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