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Every business needs a marketing plan. It doesn't matter if we are a one-person band service provider or a major corporation with 1,000+ employees in multiple locations.
Marketing is what drives sales; without sales, we don't make the money to stay in business long-term. Without sales, we don’t have a business.
Many business leaders don't devote enough time and resources to developing a well-considered robust marketing plan but great leaders take the time to regularly develop marketing strategies and plan to build a company with a purpose.
In this show we’ll cover the essential elements in a Marketing Plan and why it’s important - we’ll even talk about what happens when there is no plan!
The purpose of a marketing plan
...is to decide how you will sell your products or services to consumers.
Rather than assuming your product is perfect for everyone, the plan focuses on key people who are most likely to buy the product.
The importance of having the plan.
Planning and strategies are important because they make sales easier for any business owner. When you target your ideal customer in a smarter way, you reduce the costs of marketing and increase your chances of converting leads into sales.
What You Need to Do
Previous: Episode C2.003 Know your Client and your Target Market
Next: Episode C2.005 Getting Started with Social Media
Written by Vicki Abraham
new choice for BUSINESS SEARCH