Episode C2.005 Getting Started with Social Media

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Introduction
Social Media Marketing! Many start-ups feel instantly overwhelmed with all there is to know about social media marketing, what to do, when to do it, how to find the time for it, and so on.

This show will help ease that pain for you. We’ll be talking about the role that Social Media plays in your brand success, and we’ll share with you some Level-Up Tips to save you time, headaches and get your brand presence strong on social media with some basic How To’s and some Must Dos and Dont’s!

Show Objectives
Understand the basics and some Level-Up Tips to help you get clear on the Dos & Don’ts of Social Media Marketing.

Key Issues

1. Know which social media platforms to use for what, and how
2. Drive brand engagement
3. Expand your reach
4. Post with Purpose
5. Social Listening

What You Need to Do

1. Be mindful of brand consistency
2. Keep marketing fundamentals top of mind
3. Know what you want to achieve with each post
4. Include a Call to Action in each post
5. See the world through the eyes of your client/customer
6. Plan and Schedule

Shows
Previous: Episode C2.004 What’s in a Marketing Plan and why

Next: Episode C2.006 Relationship building & list building

Written by Vicki Abraham

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