Episode C2.006 Relationship building & list building

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Introduction

Building up your email list is one of the most cost effective and efficient ways to reach large numbers of potential leads, therefore increasing your sales.
And there’s a reason that this Episode is called Relationship building & List building - the two go hand in hand.
In this show you’ll hear how having a large list of email addresses is not where the value is… the value is in active, interested and engaged leads.

Show Objectives
There are endless ways to get names and email addresses on a list, but first ask yourself who you want to attract and what’s their interest?
This show is crammed tips and techniques for growing your email list - and we’ll also cover why it's important to qualify your email leads. 

Key Issues

1. Getting the numbers - growing your email list
   
2. Getting the right TYPE of leads
   
3. Knowing what content to offer in exchange for an email address  
   
4. How much to give away vs. sell
   
5. Building is not selling - what to do once you have the list
   

What You Need to Do

1. Think about building relationships with your potential clients and tune in to what they most need, what will serve them well, and tap into that need.
   
2. Email useful, interesting content and you’ll reap the rewards with quick sales and an active, engaged  list of customers coming back to your business over and over.
   
3. Develop a plan for yourself and work it a little bit every day
   

Shows
Previous: Episode C2.005 Getting Started with Social Media

Next: Episode C2.007 Website Optimization

Written by Vicki Abraham

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