Episode C2.007 Website Optimization

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Introduction
Having a website is an important part of business, for sure and in this episode we discuss what’s even more important! It’s what you do with it that counts!
Websites are dynamic and ever-changing and are an effective way to communicate with your clients.
We’ll look at some of the details around how your customers find you online, what they see when they find you and how much interaction and engagement you solicit from your website.

Show Objectives
Whether you’ve not yet built or published your website, or if you have a website that you’re proud of, this is an episode you'll want to hear - for some start up tips or some measures to audit your current efforts to see if and how you can level-up!
Know this!

• 87% of (potential) clients look at your website before meeting with you
  
• 96% say your website highly affects whether or not they choose your service
  
• 100% admit, “I have left a website because it was poorly designed or difficult to use.” 
  

Now is your chance to do it well.

Key Issues

1. Website is the brand especially if you don't have a physical location
   
2. Website basics: look, feel, usability 
   
3. Create a revenue generation machine 
   
4. Organic and paid search
   

What You Need to Do

1. Have a clear goal for your website. Plan ahead for branding, navigation and content. 
   
2. Consider the impact of the colours you use and the clean space.
   
3. Consider how you’ll use your website as part of your marketing strategy to generate leads, capture new client contacts, advertise your service or product and more.
   
4. Review and assess which features and functions you want to include and why.
   
5. Make it mobile.
   

Shows
Previous: Episode C2.006 Relationship building & list building
Next: Episode C2.008 Stay Smart with scheduling

Written by Vicki Abraham