Episode C2.008 Stay Smart with scheduling

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Introduction
This show brings together a lot of the elements we’ve discussed at length in previous shows.
Here you’ll recap on some branding fundamentals, and pull each piece of the puzzle into the scene. Now we’re starting to see the picture take shape! 

Show Objectives
In today’s show you’ll get a refresher on the high level principles of branding and marketing and you’ll get clarity on how it all fits together in a marketing plan. Lean in!

Key Issues

1. Too many marketing channels and activities to build brand presence without a schedule, 
   
2. The goal is to surround prospective customers with informational messaging that will - increase their awareness of your offer - make your offer part of their buying decision - get them to take action and reach out, 
   
3. The game is about consistently publishing - blog - tweet - post - articles etc - it might take 15 touches before you grab their attention.
   

What You Need to Do

1. Get bold, think big and brainstorm how to achieve 10 x growth
   
2. Consider the customer experience cycle
   
3. Plan and schedule for 4 weeks, 6 months and 1 year
   
4. Get clear on all of the important elements:
   - who, what, why, how and when you serve your target audience
   - content strategy
   - budget
   - appropriate media and best platforms for your message
   - look to integrate apps and recent trending technology into your plan
   
5. Draft a Marketing Plan using all the elements
   
6. Tools - review some apps and software that will help you stay organized
   

Shows
Previous: Episode C2.007 Website Optimization
Next: Episode C2.009 The world of advertising

Written by Vicki Abraham

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