Episode C2.009 (AUSTRALASIAN) The world of advertising

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Introduction
When you advertise using the online tools available to us, in the right way, you have every chance to multiply your web traffic and foot traffic exponentially, and your audience will still feel like you’re talking directly to them.
Online advertising is the golden child of today’s business advertising. It affords us so many options and room to experiment. It helps us to reach our ideal customer and to build and grow our loyal client base.

Show Objectives

• The best online advertising strategies to consider
• Fascinating Facts and the most important advertising statistics for 2020 
• A look into the future of online advertising

Key Issues

1. Advertising techniques to draw in your audience.
2. Understand the key principles behind successful advertising.
3. What are some popular advertising techniques that you can be guided by?
4. What are the best places to advertise online?

What You Need to Do

1. Review your advertising strategy to get lean on your spend and to maximise return.
2. CONSIDER these advertising platforms for fit:
   1. Google Search advertising
   2. Facebook Ads
   3. Amazon eCommerce ads
   4. Pinterest
   5. YouTube Ads
   6. Twitter
   7. Instagram Ads
   8. Google AdMob Ads
   9. Linked In ads
3. CONSIDER indirect advertising such as:
   1. Content marketing
   2. Email marketing

Shows
Previous: Episode C2.008 Stay Smart with scheduling
Next: Episode C2.010 Metrics & Analytics – Tweak and Repeat - 

​Written by Vicki Abraham

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