Episode C2.009 The world of advertising

IBGR - RESULTS Radio Network. Everything a business owner needs to start, grow or exit a business. Come grow with us.
Show Title: C2:009 The World of Advertising 

Introduction

Hi everyone! Angela Chaney from the Pixel Fire Marketing studios in Omaha, NE. Happy to be your new host for the Sales Effectiveness series for start-up, Stage 2 businesses.


Show Objectives - The Why

1. Why business owners need to know about advertising

• To grow their business the RIGHT way.
• If used incorrectly, it can lead to a damaged reputation, the wrong target market, eroding of value, etc.

 

1. Marketing and advertising is key to becoming known and for achieving top of mind awareness.

Key Issues - Owner Perspective:

1. The difference between advertising and press releases.
2. How to capitalize on all free opportunities before spending money.
3. Using social media as free advertising.
4. Using search engines as free advertising.
5. Using press releases as free advertising. 

What You Need to Know - The What

1. The difference between advertising and press releases

• Press releases give VALUE and are informational for the general public.
• Advertising is TARGETED and meant to elicit a reaction (visit website, buy your products, etc.)

 

1. Using free opportunities for advertising

• Give VALUE
• Have REALISTIC EXPECTATIONS
• Plan a NEXT STEP

 

1. Using social media as free advertising

• Understand what you can and can’t accomplish
• It’s not just free for YOU

 

1. Using search engines as free advertising 

 

1. Using free press releases

• Know how to write them
• Know where to distribute them

​What You Need to Do​​ - The How

1. Check out all your options for free advertising.

• Networking
• Flyers and brochures
• Guest blog posts
• Online reviews
• Giveaways
• Create YouTube videos
• Send email newsletters

 

1. Using social media as free advertising

• Establish a presence
• Engage followers
• Give value
• Start a conversation  

 

1. Using search engines as free advertising 

• Claim business and fill out completely
• Optimize listings
• Check for consistency
• Post to Google My Business once a week, ideally

 

1. Using free press releases

• Great for SEO https://blog.hubspot.com/marketing/press-release-distribution
• Finding out where to send them/write them (see above)
• Know how often you can write them
• New business
• New hires
• Business anniversary
• New products
• Partnership with non-profit 

Shows
Previous: Episode C2.008 Stay Smart with scheduling
Next: Episode C2.010 Metrics & Analytics – Tweak and Repeat

Written by Angela Chaney

Want to learn more about Engagement Equity and the talented team at Pixel Fire Marketing? Please visit PixelFireMarketing.com. ​