Episode C2.010 (AUSTRALASIAN) Metrics & Analytics – Tweak and Repeat

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Introduction
Getting excited about a high open rate of an email campaign or a press release landing on the front page is the thrill of being a marketer but let’s face it, that doesn’t always bring in the extra customers or increase revenue. 
As a solopreneur or start up businessperson, you’re probably the Chief Marketing Officer and the CEO all in one day and what we really care about is growing revenue and profits.
In this show we talk about the connection between using data for improved results.


Show Objectives

1. Know what to measure and what not to - don’t collect data just because you can 
   
2. See how to tell what works and what doesn’t.
   

Key Issues

1. Leads vs qualified leads - marketing vs sales leads.
   

1. Important Metrics to Track for Instagram Growth
2. Some lead generation strategies for your startup
   
3. Managing the Sales Funnel And the Customer Value
   

What You Need to Do

1. Get clear on why metrics are important
   
2. Determine which metrics you should look at and why
   
3. Consider the customer value journey
   
4. For an Instagram growth spurt, track your followers, reach, impressions and engagement
   

Shows
Previous: Episode C2.009 The world of advertising
 
Next: Episode C2.011 Top 10 Secrets of Client Engagement

Written by Vicki Abraham

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