Episode C2.010 Metrics & Analytics – Tweak and Repeat

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Introduction

Welcome everyone to episode C2:010: Metrics & Analytics: Tweak and Repeat. Excited to have you listening and checking out my show notes! I broadcast from Omaha, Nebraska and today’s it’s 80 and sunny, so I’m a happy radio host!


Show Objectives - The Why

Why are metrics and analytics in marketing important? That’s pretty simple! You need to know what’s working so you can either repeat it and experience more success or, if it’s not working, tweak it (or replace it altogether) to make it work better. Having dependable ways to determine if your marketing is working is one of the most important part of the advertising journey.

Key Issues - Owner Perspective:

There are three parts of the marketing journey where you need to track your success:

1. Turning leads into qualified leads.  

• What’s the difference?
• Why the difference is important.

 

1. Turning qualified leads into closed sales.

• Identifying why qualified leads do or don’t buy.

 

1. Turning closed sales into satisfied customers 

• Your journey isn’t over after you make a sale!
• Satisfied customers lead to referrals, repeat business, and enhanced business reputation.

The psychology of sales: You have to have the right mindset and inner dialogue to be successful at sales. Two books I highly recommend for anyone in this stage (or any stage, really) of business growth:

Mindset by Carol S. Dweck
To Sell is Human by Daniel Pink 

Keep this quote in mind! “I don’t divide the world into the weak and the strong or the successes and the failures...I divide the world into the learners and non-learners.” Sociologist Benjamin Barber.

What You Need to Know - The What

1. Turning Leads into Qualified Leads

• Where do leads come from?
• Using Engagement Equity to generate leads. Learn more about Engagement Equity here: https://www.pixelfiremarketing.com/who-we-are/engagement-equity/  Our book will be available soon! If you want to be put on the mailing list to be notified when the Engagement Equity: Earn the Ask is available, email me at angela@pixelfiremarketing.com.
• What’s the difference between leads and qualified leads?

1. Turning Leads into Closed Business

• Brief overview of CRMs
• Recommended CRM: Keap https://buy.keap.com/?country=US&currency=USD&partnerAccountId=001j000000YC9BxAAL&linkPostedBy=005f100000JyrO0&edition=2026&contacts=2500&users=2&promoCode=50%25x3mos
• Importance of follow-up and the Platinum Rule explained.

1. Turning Closed Business into Satisfied Customers

• Determining when a customer is (or is not) satisfied  
• Get them talking about you, referring others, and leaving reviews
• If you don’t know when a customer is or is not satisfied, you don’t know whether you need to tweak or repeat

​What You Need to Do​​ - The How

1. Getting Leads

• Different types of advertising. Listen to my last show here: https://www.ibgr.network/community_business_coaching_online.html
• Why we love Facebook advertising and how to be successful

 

1. Turning Leads into Qualified Leads

• Ways to follow up
• Value of landing pages
• Using Engagement Equity in social media marketing and landing pages 

 

1. Turning Qualified Leads into Closed Business

• It takes 10 touches to close most sales
• Determine if a: you just need to keep following up or b: you need to tweak something about your follow-up process
• Generating closed business with NO personal touches

 

1. Making Sure Closed Business Turns into Satisfied Customers

• Ways to determine if they’re satisfied: ask for reviews, do follow-up calls or questionnaires, continue to give value 
• Tweak and repeat your method of determining satisfaction

Bonus material: Using Engagement Equity to turn prospects into leads:

• Listen to them (Idea: use We’re Not Really Strangers game): 
• Do helpful videos or blog posts
• Have “Ask the Experts” sessions on social media
• Connect others

Shows
Previous: Episode C2.009 The world of advertising
 
Next: Episode C2.011 Top 10 Secrets of Client Engagement

Written by Angela Chaney

I really hope you enjoyed the show today!! If you want to learn more about our company, please visit our website to learn more about our amazing website design, effective and engaging social media management options, or branding services. We always strive to tell YOUR story in your unique voice with all our services! 

If you want to learn more about our Engagement Equity concept, please visit our landing page! You can sign up for a free preview of the book and you can listen to our other podcast with another stellar IGBR host Brandon Souba. 

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