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Welcome everyone to episode C2:010: Metrics & Analytics: Tweak and Repeat. Excited to have you listening and checking out my show notes! I broadcast from Omaha, Nebraska and today’s it’s 80 and sunny, so I’m a happy radio host!
Show Objectives - The Why
Why are metrics and analytics in marketing important? That’s pretty simple! You need to know what’s working so you can either repeat it and experience more success or, if it’s not working, tweak it (or replace it altogether) to make it work better. Having dependable ways to determine if your marketing is working is one of the most important part of the advertising journey.
Key Issues - Owner Perspective:
There are three parts of the marketing journey where you need to track your success:
The psychology of sales: You have to have the right mindset and inner dialogue to be successful at sales. Two books I highly recommend for anyone in this stage (or any stage, really) of business growth:
Mindset by Carol S. Dweck
To Sell is Human by Daniel Pink
Keep this quote in mind! “I don’t divide the world into the weak and the strong or the successes and the failures...I divide the world into the learners and non-learners.” Sociologist Benjamin Barber.
What You Need to Know - The What
What You Need to Do - The How
Bonus material: Using Engagement Equity to turn prospects into leads:
Previous: Episode C2.009 The world of advertising
Next: Episode C2.011 Top 10 Secrets of Client Engagement
Written by Angela Chaney
I really hope you enjoyed the show today!! If you want to learn more about our company, please visit our website to learn more about our amazing website design, effective and engaging social media management options, or branding services. We always strive to tell YOUR story in your unique voice with all our services!
If you want to learn more about our Engagement Equity concept, please visit our landing page! You can sign up for a free preview of the book and you can listen to our other podcast with another stellar IGBR host Brandon Souba.
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