Episode C2.012 (AA) Season 2 Finale_Shownotes Marketing_VA

IBGR - RESULTS Radio Network. Everything a business owner needs to start, grow or exit a business. COME GROW WITH US.

Introduction
Congratulations! You have launched your business and you’re jogging, running or flying….! Now what? Now it’s time to let your ideal clients know about your business. Over the past 11 weeks in the Stage 2 Sales & Marketing block, we explored the steps you must consider to Level-Up Your Marketing. Today is a review of the key areas you will want to focus your time and attention on  - and when it feels so right, it’s time to rinse and repeat!

Every show this past season was a step-by-step checklist of sorts for your business’s marketing success. Bold marketing is the key to having a sustainable business and as we know it takes time, to build, layer by layer… sometimes taking risks, stepping outside of comfort zones and feeling the excitement and gratitude when it all goes better than you expected! 

All of this past season’s shows are available on demand as a podcast in our Community of Commerce located on our website at ibgr.network under the Join Us tab. 

It’s hard to believe that we are now in 126 countries world-wide, all within our first 2 seasons or 5 months of broadcasting. Entrepreneurs and owners in 65% of the global business community are tuning in daily - thank you.​
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There are several ways you can interact with the station and our OnAir Hosts:

• Pulsating ? on every page. It is a direct link to the Host and they will respond to your question during the show;
  
• Hit us up on social media - Facebook, Instagram, LinkedIn, and Twitter. Our handle is ibgrnetwork;
  
• JOIN our Community of Commerce and become an insider with direct access to our Hosts and support materials discussed on the show. ​
  

​JOIN our Community and Let’s Grow Together!

Show Objective
The focus of today’s show is to go over a synopsis of each show from this past season. Make a note of the shows you want to listen to on the podcasts and then make time to make it happen! As always, our team of onAir talent is here to support you. Be sure to connect with us in the Community of Commerce and let’s get the conversation started!

Take a look at the programming topics covered in this stage of business development (Operations, Customers, People) and pick which shows you feel need your attention. Our first four days of programming focus on what is called a Balanced Scorecard. I highly recommend you also add the Friday show called Owner as Executive to your listening list as well and if time permits, you will want to begin listening to shows in our startup track so you have your strategies in place one you open your doors. 

What You Need to Know
*  We’re talking about what it takes to Level-Up Your Marketing and make doing business easier! What you need to know has been laid out for your step by step in our previous shows. 

• Marketing Basics – one step at a time 
  
• Your Brand Identity and Logo 
  
• Know your Client and your Target Market 
  
• What’s in a Marketing Plan and why 
  
• Getting Started with Social Media 
  
• Relationship building & list building 
  
• Website Optimization 
  
• Stay Smart with scheduling
  
• The world of advertising 
  
• Metrics & Analytics – Tweak and Repeat 
  
• Top 10 Secrets of Client Engagement 
  

What You Need to Do:

1. Start with a Lean Plan but apply Agile practices
   
2. Set Milestones and goals
   
3. Be bold with your marketing and willing to experiment
   
4. Listen, learn and apply at ibgr.network and join the Community of Commerce for support
   

Written by Vicki Abraham

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