Episode C2.012 (NA) Season 2 Finale for Startups

IBGR.Network - PROFIT Radio. Everything a business owner needs to start, grow or exit a business. Grow with us!
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Introduction

I can’t believe we’re already done with Season 1 here at the IBGR network! In this episode, I wrap up what I and my previous hosts have talked about this season. I’m always focused on how you can better engage your prospects and customers to not only make sales and grow your business, but also to turn them into advocates of your company. 

Show Objectives - The Why

My aim is to give you a good recap of what we talked about this season, but I want to remind you that you can access ANY of the shows that ran in Season 1 as a podcast through our Community of Commerce. So if something I say piques your interest and you missed the show, just find it in our list of podcasts and you can hear the entire episode. 

I’ll be touching on each episode twice in this show. Once for what you need to know about the show, and a second time with a little key takeaway or to-do. My hope is that you’ll learn a few quick tips in this show and that it will also encourage you to dig a little deeper by either getting further involved with our community, by listening to past shows, or by committing to listening live during our Season 2!

Key Issues - Owner Perspective:

1. Identify which shows in this season are most relevant to you.
2. Determine if your brand and logo are consistent.
3. Clearly identify your target market and develop buyer personas.
4. Develop a strategic marketing plan but always stay flexible.
5. How to choose the right platform and post on social media.
6. Growing your relationships and lists the right way.
7. Create and optimize your website to provide a good customer experience.
8. Develop a strategic schedule to stay on track and be proactive.
9. Take advantage of all free advertising opportunities.
10. Testing your marketing to get the best ROI.
11. Keep your customer engaged through the 9 phases of the relationship.

What You Need to Do​​ - The How

How do you engage your customers to make them buy AND turn them into advocates for your business? You’ll learn all that and more by listening to Season 1 of Earn the Ask. Here are the list of shows from Season 1. Tune into the finale to hear some talking points and to-dos from each show!

• EPISODE C2:001 MARKETING BASICS
• EPISODE C2:002 BRAND IDENTITY & LOGO\
• EPISODE C2:003 KNOW YOUR CLIENT AND TARGET MARKET
• EPISODE C2:004 WHAT IN A MARKETING PLAN
• EPISODE C2:005 GETTING STARTED WITH SOCIAL MEDIA
• EPISODE C2:006 RELATIONSHIP & LIST BUILDING
• EPISODE C2:007 WEBSITE OPTIMIZATION
• EPISODE C2:008 STAY SMART WITH SCHEDULING
• EPISODE C2:009 THE WORLD OF ADVERTISING
• EPISODE C2:010 METRICS & ANALYTICS
• EPISODE C2:011 11 SECRETS OF CLIENT ENGAGEMENT

What You Need to Do

1. Develop a playbook with all your marketing materials.
2. Get specific on who you want to sell to and step into their shoes.
3. Niche down for greater success.
4. Conduct a SWOT analysis.
5. Be flexible if your marketing plan underperforms. 
6. Choose the right platforms for your ideal target market and use Engagement Equity to post 80/20.
7. Plan and schedule using a CRM or a social media posting tool like HootSuite.
8. Create a mobile friendly website and audit monthly.
9. Know what the 9 phases are of the customer experience cycle that occur during the first 100 days of the relationship.
10. Use free press releases, claim your business on Google, and post to social media often.
11. Know how to determine ROI and how to A/B ads so you can tweak what’s not working and repeat what is.
12. Know the 11 secrets to client engagement and make sure to stay visible to your clients and NEVER stop engaging with your customers.

Interact with IBGR to help grow your business! Here’s how:
Interact with On-Air talent with the pulsing ? key on each page of the site.
Contact hosts directly.
Join our FREE Community of Commerce to meet those who can help you grow your business and listen to podcasts of all episodes.
Listen to our live programming. Season 2 will be even better than Season 1!

Shows
Previous: Episode C2.011 11 Secrets to Client Engagement
 
Next: Episode C2.013 Overview of Season 2 

Written by Angela Chaney

Does your website need a little help? Social media strategy falling through the cracks? Pixel Fire Marketing can help! We are an online marketing agency with experience and talent in graphic design, web design, professional content writing, and all forms of online marketing. We’d love to talk with you about your business! Please go to our website at PixelFireMarketing.com to learn more about us and what we do! 

And remember, the Engagement Equity: Earn the Ask book is COMING SOON! To make sure you don’t miss it, sign up on our site to be notified when it’s available for purchase. ​