New week, same perspective with greater conviction.
After being attentive to the weekend news about the continued arbitrary government response to COVID19, there is only one course for the business owner - ignore their word salad of concern and work around it.
Being passive and waiting for the right decision will put you out of business. There are only two ‘people’ who have that right - you and the customer.
IBGR is committed to your success and our programming is for legal aggression (OK, I’ll make it nicer - assertiveness) to open, stay open, and be profitable.
Unlike the rest of society - we have your back.
From the Owner/Manager Perspective:
Key Issues - Owner Perspective:
What You Need to Know
Sales and marketing misalignment is extremely common, and companies with divided sales and marketing teams that function separately are putting themselves at a disadvantage. Both your marketing and sales teams have the same goal of driving sales and revenue, so it is crucial to keep them in sync.
Additionally, sales and marketing objectives must have a customer need focus. In today’s market, customers have even more choices. Make your product and offer unique to give you a B2B competitive advantage and show how you are the best choice for their needs.
What You Need to Do
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Written by: Donna Kunde
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