IBGR - RESULTS Radio Network. Everything a business owner needs to start, grow or exit a business. Come grow with us.
Here we are in the last week of July and the first month of the 3rd Quarter is ending - how much closer are you to success?
If you have been with us all month, you know we have been railing against the politicians and bureaucrats for acting arbitrarily in response to the pandemic; and any illusion they are making data-based decisions should have been dispelled by now. This is not about a specific political party or group, it is about the arbitrary use of power at the expense of the most important global community - you.
People like us, Living the Life, employ 57% of the planet's population and yet are treated as the source of its problems. Not here, we celebrate the contribution you make to a better society and our focus is to improve your chances of success.
This week we continue the new programming structure. We use a Balanced Scorecard to format our weekday shows: Finance (Monday) = Operations (Tuesday) + Sales (Customers) + People (Employees) with Fridays dedicated to Owners. Look at the week this way - Monday through Thursday is working IN the Present, Friday is working ON the Future.
Also, we just built a new community, our version of a Chamber of Commerce. Join Up and gain access to our Hosts and access our library of best practices.
Have a great business week.
The focus of today’s show is to take the strategies learned in previous shows around Process Mapping, Alignment and Objectives and coming up with a Sales & Marketing Processes that work specifically for your business and ideal customer. All Sales & Marketing Processes should be customer centric and aligned with data collected. This show builds on the following shows. Take a look at the show notes and listen to the podcasts (found in our Community)
EPISODE B.008 PROCESS MAPPING CHECK LIST
EPISODE B3.003 ALIGNMENT OF PROCESSES WITH CUSTOMERS
EPISODE C3.002 ALIGN MARKETING & SALES OBJECTIVES WITH CUSTOMERS
EPISODE C2.003 KNOW YOUR CLIENT AND YOUR TARGET MARKET
What You Need to Know
What You Need to Do
Previous: Episode C3.002 Align Marketing & Sales Objectives with Customers
Next: Episode C3.004 Understand Customer Usage (User Friendly & Results)
Written by eman
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