IBGR - RESULTS Radio Network. Everything a business owner needs to start, grow or exit a business. Come grow with us.
Good day and hope you are looking forward to a productive week.
This week we are announcing our new community - The Community of Commerce for all insiders. Everyone who has JOINED US and become an inside we are moving off of the weebly web platform to a community site on Tribe.
This will provide an opportunity to share information, ask questions, and gain support for starting, growing, or exiting your business.
It is our version of the Chamber of Commerce - what it could have been instead of what it has become. This community has one goal - your success as a business owner to build generational wealth for your family. That growth will create more and better jobs in your local community.
It is a stand alone (outside the control of the arbitrary large providers) platform that provides entrepreneurs and business owners a space for the free and open exchange of ideas.
As a member of IBGR's Community of Commerce you can:
On a closing note, if you want to know what drives everything we do - checkout this article: usatoday.com/story/tech/2020/07/23/yelp-says-half-restaurants-brought-down-covid-19-wont-reopen/5492283002/
And that is just restaurants - what about everybody else?
Have a great business week.
Today’s show is taking a look at how intimate you are with how your customers and how your product and services are exactly used?" When your customers use your products or services, what is the expected outcome? This is all about understanding why your customers buy from you and we will be looking at it through their eyes.
This is why you, as the business owner, need to focus on understanding customer usage: According to research cited by McKinsey, organizations that leverage customer behavior data to generate behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin.
Here is a great article for more information on understanding customer usage: https://blog.hubspot.com/service/what-is-customer-experience
What You Need to Know
A remarkable customer experience is critical to the sustained growth of any business. A positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy. Not receiving enough value from a product or service can be a leading cause of churn. Knowing and understanding your customer usage is critical to the growth of your company. Your goal is to make the experience user friendly and give them the expected results you promised - or was perceived as a promise - by your customers.
What You Need to Do
Previous: EPISODE C3.003 ALIGN SALES PROCESSES WITH CUSTOMERS
Next: Episode C3.005 Characteristics of Best Customers
Written by Donna Kunde
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