Week one of your seriously social journey, a path that changed the way I do business forever
It is easy to get distracted by all the noise in the b business world at large, but any good business owner knows that the key to success particularly when it comes to your customers is to listen to them and not the buzz words of the week or the predictions of the analysts (no offense intended)
Failure to recognize and replicate your best customers will cost you dearly, so come along for the ride today and let's get down to the business of identifying who these people are, what makes them tick and how you matter.
IBGR is committed to your success and our programming is designed to give you the tools and resources as well as the one percenters you might be missing that are the difference between sleepless nights and that nice bottle of whisky you buy yourself to celebrate your success (ok the whisky might just be a me thing but hey)
Have a fantastic week, hopefully we have turned your hump day into jump day and you are all fired up for success.
Show Objectives - The Why
The evaluations you undertake now are more important than any you have done in a while. Getting this right and connecting with those that matter to both customers and referral sources in a meaningful way is something you can build on and replicate for the rest of your business evolution just like good old compounding interest. The steps you take here will pay dividends of increasing value over time. First we need to identify what our best customers need and want.
Key Issues - Owner Perspective:
What You Need to Know - The What
What You Need to Do - The How
Previous: Episode C3.006 Opportunities to PLUS 1 the Relationship
Next: Episode C3.008 Identify New Users for Existing Offer
Written by Simone Douglas
The Publican & Licensee of the Duke of Brunswick Hotel, Executive Director for BNI Adelaide North one of the biggest networking organisations in the world, the driving force behind South Australia’s leading social media agency, Social Media AOK and now best-selling author with her first book “Seriously Social – turning your online game into real-world gain”.
You can connect with Simone on any of her seriously social platforms
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