EPISODE C4.004 Marketing & Sales Collaboration

RESULTS RADIO..."Let's Grow Together"

Introduction
Good day and hope you are looking forward to a productive week.
This week we are announcing our new community - The Community of Commerce for all insiders. Everyone who has JOINED US and become an inside we are moving off of the weebly web platform to a community site on Tribe. 

This will provide an opportunity to share information, ask questions, and gain support for starting, growing, or exiting your business.

It is our version of the Chamber of Commerce - what it could have been instead of what it has become. This community has one goal - your success as a business owner to build generational wealth for your family. That growth will create more and better jobs in your local community.

It is a stand alone (outside the control of the arbitrary large providers) platform that provides entrepreneurs and business owners a space for the free and open exchange of ideas.

As a member of IBGR's Community of Commerce you can:

1. Follow other users including the OnAir Talent and Executive Team at the station.
2. Ask and answer questions about starting, growing, and exiting the business from our OnAir team and each other.
3. Follow any member of the Community to stay abreast of their latest business insights as well as building your own following.
4. Start discussions to stimulate input from other members of the Community.
5. Create and vote in Community polls.
6. Post and comment on posts and blogs.
7. Access and share content entrepreneurs and business owners can use.

We built this beyond the reach of the 'masters of the universe' so you can speak your mind.

On a closing note, if you want to know what drives everything we do - checkout this article: from Australia (click here).

And that is just restaurants - what about everybody else?
Have a great business week.
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Listen>Apply>Engage
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Show Objectives - The Why
We are in Stage IV and about to grow sales through aggressive marketing. This requires all of the marketing and sales efforts (people) are pulling together in the same direction. 

Key Issues - Owner/Manager Perspective:

1. Build or upgrade a new 'funnel' together,
2. Based on the model determine roles and responsibilities,
3. Collaboratively determine friction points for weekly huddles,
4. Collaboratively determine performance and results metrics

What You Need to Know - The What

• Understand the targeted customers (perfect customers) buying persona;
• Understand where, when, and how to surround them with messaging

​What You Need to Do​​ - The How

1. Agreement on a combined Marketing & sales Model
   1. Transactional
   2. Relational
   3. Consultative
2. ​Agreement on a combined Marketing & Sales Funnel
   1. Awareness
   2. Interest
   3. Decision
   4. Action
3. Marketing Roles & Responsibilities
   1. Awareness - 100%: ?
   2. Interest - 80%: ?
   3. Decision - 20%: ?
   4. Action  - 0%: ?
4. Sales Roles & Responsibilities
   1. Awareness - 0%: ?
   2. Interest - 20%: ?
   3. Decision - 80%: ?
   4. Action  - 100%: ?
5. ​Identify Friction Points
6. Schedule Weekly Huddles

Shows

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