Episode C4.010 (AUSTRALASIAN) Post Sale Customer Feedback

Introduction.
Hey folks, this week’s tips on how to Build Brands and Sell Stuff is brought to you by the letter A and the number 1.

A.    Customer.
1.     Feedback.

What is customer feedback? 

​Customer feedback is information provided by clients about whether they are satisfied or dissatisfied with a product or service and about general experience they had with a company. For the best part, their opinion is a resource for improving customer experience and adjusting your actions to their needs.

Top performing companies understand the important role that customer feedback plays in business. They consistently listen to the voice of their clients. Not only do they search for opinions their clients publish on social media and reviews they provide on websites designed for gathering feedback, but they also deliberately ask for feedback using distinct kinds of surveys. If you want to stay ahead of your competition, you should never stop listening to customer feedback whether it is positive or negative, prompted or unprompted.

Show content.
In the first half, we talk about the top seven reasons why customer feedback is important in business.

1. Helps improve products and services
2. Measure customer satisfaction3. Shows you value their opinion4. Create the best customer experience5. Improve customer retention6. Reliable source for information to other consumers7. Gives you data that helps when making business decisions 
In THIRD quarter of the show, we talk about what to do with the feedback you receive.

Drive. Create. Reference. Motivate. Award.

And in the FINAL PART, HOW you can collect it with ease and efficiency.
 
 
Written by.
 
Richard Miller – Brand Director, Crisp & Co.
Business insight, creative content and strategic communication specialist.
Richard started his first business at the age of 14 and has thrived on creating and building entrepreneurial opportunities ever since.
 
He began his advertising career as Agency Sales Executive for TV network Channel 10 in 2006. 
Experienced in both media sales and buying, Richard was responsible for multi-million dollar media accounts as National Media Manager for Iceberg Media before co-founding Crisp & Co. in 2009 (formally Crisp Advertising). 
 
Taking a pragmatic and results focussed return on investment approach has established Crisp & Co. as the go to creative and communications agency for local and national businesses seeking expertise in business insight, creative content and strategic communication. 
With a lifetime of experience operating small to medium businesses and working closely with both local and national brands, Richard is well positioned to take a holistic view of a full marketing and sales plan with a keenly trained eye on creative concepts and communication strategy.
 
Along with wife and work colleague Siobhan Miller, Richard also co-hosts the podcast series Mad Man & The Hospitalian; interviewing highly successful professionals from business, marketing and hospitality backgrounds around Australia, discussing the highs and lows of their careers and asking the ultimate question; ‘what is your definition of a fruitful life?’.

Find out more about Crisp & Co. here www.crispand.co and listen to Mad Man & The Hopitalian wherever you get your podcasts.
Connect with Richard on LinkedIn