This week’s tips on how to Build Brands and Sell Stuff addresses sales Metrics and Earn Rate.In today's show we're going to talk about time spent selling, lead response times, opportunity win rate, sales pipeline coverage, customer acquisition cost, customer lifetime value, sales cost ratio, number of monthly leads, monthly sales and finally, marketing channels.
We're going to cover why these issues are important to business owners and what effect they have on the profitability of your business. Implementing effective sales metrics is not just important for profitability, it's important for morale within the workplace.
Before we can implement effective sales metrics, we firstly need to understand what sales metrics are important to our specific business. In this part of the show we talk about sales metrics options. There is a huge array of metrics that we could implement, however it is crucially important that we implement the right metrics not the most metrics.
Finally, we will talk about how to implement the most effective sales metrics and how to get the most out of them.
Written by.Richard Miller – Brand Director, Crisp & Co.
Business insight, creative content and strategic communication specialist.
Richard started his first business at the age of 14 and has thrived on creating and building entrepreneurial opportunities ever since.
He began his advertising career as Agency Sales Executive for TV network Channel 10 in 2006.
Experienced in both media sales and buying, Richard was responsible for multi-million dollar media accounts as National Media Manager for Iceberg Media before co-founding Crisp & Co. in 2009 (formally Crisp Advertising).
Taking a pragmatic and results focussed return on investment approach has established Crisp & Co. as the go to creative and communications agency for local and national businesses seeking expertise in business insight, creative content and strategic communication.
With a lifetime of experience operating small to medium businesses and working closely with both local and national brands, Richard is well positioned to take a holistic view of a full marketing and sales plan with a keenly trained eye on creative concepts and communication strategy.
Along with wife and work colleague Siobhan Miller, Richard also co-hosts the podcast series Mad Man & The Hospitalian; interviewing highly successful professionals from business, marketing and hospitality backgrounds around Australia, discussing the highs and lows of their careers and asking the ultimate question; ‘what is your definition of a fruitful life?’.
Find out more about Crisp & Co. here www.crispand.co and listen to Mad Man & The Hopitalian wherever you get your podcasts.
Connect with Richard on LinkedIn
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