EPISODE C5.006 Create Customer Forums for Strategic Input

RESULTS RADIO..."Let's Grow Together"

Introduction
Hope everyone is looking forward to a great week. We have a few announcements to make about growth of the IBGR Network. 

First, we are doubling the number of new and returning visitors to the site. July was twice June’s numbers and we beat July’s numbers over the weekend.

Second, with the addition of Gambia on Sunday, IBGR is now heard by entrepreneurs in 100 countries. That is 51% of all the countries on the planet. 

Third, we have declared war on Covid19. That is not on the disease itself, just a worse variant of the flu. Our declaration is aimed at those politicians and bureaucrats that are making arbitrary, non-science based decisions on economic activity. People with no skin in the game, collecting checks from our taxes are deciding which business lives or dies. If you do your own research, a stark reality will become apparent - what is happening in your country is not based on science - it is based on power and control.

Check these articles out as reference points:

• Sweden Hits COVID-19 "Triple Whammy": No Lockdowns, Low Deaths & Minimal Economic Damage
• Lockdown Restrictions Are A Test To See How Much Tyranny Americans Will Accept
• THE TRUTH ABOUT COVID19 - DON'T LET THE BUREAUCRATS AND POLITICIANS GIVE YOU A LINE OF BULL.

Put all of this together and we are your advocates against the forces of statism and command economies. We understand entrepreneurs are a different breed that don’t live by the leave of others - why? Because everyone at and associated with the station are entrepreneurs. We are building a network of ideas, insights, and tools that will help you navigate the pandemic and beyond.

JOIN our Community and Let’s Grow Together!
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Show Objectives - The Why
This move will put you at a totally different level than the competition. There are very few, very few small businesses, that employ this large business technique. If you are going to use the tools of agile and lean, you need a partner for the Reinvention initiative - remember nothing on spec - speculation.

Key Issues - Owner Perspective:

1. Deepen relationships with key accounts and suppliers.
2. Gain business and technical insights from new perspectives.
3. Bring customers & suppliers inside your business.
4. Find partners for Reinvention Projects.

What You Need to Know - The What
Methods of Gaining Customer Insights

• Quantitative
  • Market Study
  • Customer Assessments
  • Point of Purchase Surveys
• Qualitative
  • Executive Forum
  • Focus Group
  • Field Reports

What You Need to Do​​ - The How
Executive Forum

1. Define the Goals and Objectives for the Executive Forum; ensure there is sufficient WIIF to make it attractive.
2. Create a profile of the best fit for the Forum; technical knowledge, industry, future growth, personality, 
3. Focus on the willing, allow doubters to self-select out; no need to bring bomb throwers inside.
4. Create a structure, frequency, and agenda for meetings; ensure it is fast, enjoyable, and informative.
5. Create a frequent but unobtrusive communications vehicle to keep everyone in the game.
6. Formally present your ideas for input; focus on strategic issues like new products and services or implementing a new process. Leave the details for 1:1.
7. Schedule 1:1 meetings as appropriate to gain further insights and potential partnerships.
8. Send Thank You Notes to all participants.

Shows

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