EPISODE C5.010 Identify Adjacent and New Markets for Existing and New Offers

RESULTS RADIO..."Let's Grow Together

Introduction
We are now in 120 countries world-wide and part of our listener base, all within our first 2 seasons or 5 months of broadcasting. Entrepreneurs and owners in 62% of the global business community are tuning in daily - thank you.​

There are three more weeks of shows left - 010 through 012 before Season 3 starts and everyone is excited about our hard launch on October 5th from the Kilo Market (Australia, New Zealand, Singapore, Philippines, Taiwan, Hong Kong, and surrounding areas). 
​
There are several ways you can interact with the station and our OnAir Hosts:

• Pulsating ? on every page. It is a direct link to the Host and they will respond to your question during the show;
• Hit us up on social media - Facebook, Instagram, LinkedIn, and Twitter. Our handle is ibgrnetwork;
• JOIN our Community of Commerce and become an insider with direct access to our Hosts and support materials discussed on the show. ​

​JOIN our Community and Let’s Grow Together!

Show Objectives - The Why
As I researched our library of best practices to write this show, it is apparent that covering the same ground is a waster of time. In the section on "What You Need To Know - The What" I listed just a few of our resources available for application.

So what is this about? My thought was to share with you a Hard Launch event were are planning for the start of Season 3 in October. I will use this to talk in the real-time how we are growing into a qualified lead base of 18,000. Yes, 18,000!

Use this as a low cost method of understanding what market opportunities are real.

Key Issues - Owner/Manager Perspective:

1. What information exist in our dbase (CRM) to create the buying persona of the perfect customer, client, or account.
2. How do we validate that information, or do we need to validate it?
3. What do we know and don't know about current and adjacent markets?

What You Need to Know - The What

• ​EPISODE C1.003 SIZE AND GROWTH RATE OF POTENTIAL MARKETS​
• EPISODE A.007 DEFINING YOUR MARKET - HOW TO PICK THE MARKET FOR INVESTMENT​
• EPISODE B6.009 INCREASING MARKET SHARE - NEW OFFER TO EXISTING ACCOUNTS
• EPISODE E4.004 FOCUS ON MONOPOLIZING TARGETED NICHES

​What You Need to Do​​ - The How

1. Research
   1. Mine our data, what is the composite picture of perfect accounts?
   2. What are we missing to improve our confidence level in having it right?
   3. Fill in the blanks as much as possible, what information could we additionally structure into the event.
2. Events
   1. Organize a virtual, global event - 5 days at defined times per time zone.
   2. Based on issues that your offer addresses, develop that theme for each event.
   3. Expand your network to include other businesses for expertise, talent, and reach.
   4. Create multiple offers to allow self-selection and fill in the holes in your account knowledge.
   5. Finalize the themes, offer, and design a marketing campaign to touch as many as possible, and let them self-select.
   6. Take advantage of every feature of the social media site to create buzz for the event.
   7. Before you hold the event - upgrade your knowledge levels and test automated workflows.  More than likely we are awaiting the Reinvention Project created in Stage VI, this is to wet their appetite. 

​Shows

• Previous: EPISODE C5.009 GET INSIDE THE CUSTOMER TO ENHANCE THE RELATIONSHIP
• Next: Episode C5.011 Engaging Prospective Customers & Suppliers for Reinvention Project