Episode C5.011 (NA) Engaging Prospective Customers & Suppliers for Reinvention Project
RESULTS RADIO..."Let's Grow Together"
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Show Objectives - The Why
This is part logic and part emotion. You need a short list of customers who are willing to be a beta or pilot for a new solutions (product and/or service) and where you can make a huge impact. Paying for it is important as a commitment signal, but leave it as a number 3 priority.
Since this is as much a marketing project as it is new product/service development, absorb some of the costs there if necessary.
Key Issues - Owner/Manager Perspective:
What You Need to Know - The What
What You Need to Do - The How
Written by eman
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