Episode C5.011 (NA) Engaging Prospective Customers & Suppliers for Reinvention Project

RESULTS RADIO..."Let's Grow Together"

Introduction
We are now in 124 countries world-wide and part of our listener base, all within our first 2 seasons or 5 months of broadcasting. Entrepreneurs and owners in 63% of the global business community are tuning in daily - thank you.​

We have one more week left before Season 3 starts and everyone is excited about our hard launch on October 5th from the Kilo Market (Australia, New Zealand, Singapore, Philippines, Taiwan, Hong Kong, and surrounding areas). 
​
There are several ways you can interact with the station and our OnAir Hosts:

• Pulsating ? on every page. It is a direct link to the Host and they will respond to your question during the show;
• Hit us up on social media - Facebook, Instagram, LinkedIn, and Twitter. Our handle is ibgrnetwork;
• JOIN our Community of Commerce and become an insider with direct access to our Hosts and support materials discussed on the show. ​

​JOIN our Community and Let’s Grow Together!

Show Objectives - The Why
This is part logic and part emotion. You need a short list of customers who are willing to be a beta or pilot for a new solutions (product and/or service) and where you can make a huge impact. Paying for it is important as a commitment signal, but leave it as a number 3 priority.

Since this is as much a marketing project as it is new product/service development, absorb some of the costs there if necessary.

Key Issues - Owner/Manager Perspective:

1. Project must be driven by hard specifications - a QFD.
2. Get technical help from suppliers.
3. Project must be paid - free to the customer means little commitment to success; do it at cost or less than finance the gap from your marketing budget.
4. Project must have impact, huge impact on the customer.
5. Project must create testimonials.
6. Project must operate on the rules of Agile.

What You Need to Know - The What

• EPISODE C.037 DATA IS YOUR FRIEND
• EPISODE E3.003 CREATING A COMMON PROBLEM SOLVING - DECISION MAKING MODEL

​What You Need to Do​​ - The How

1. Which customers do you have positive, collaborative relationships with that are open to collaboration?
2. Which customers have you provided the greatest value or impact, either through your offer (products and/or service) or through the relationship?
3. Which customers do you have an ongoing, data based relationship with frequent conversations - and you have implemented what was promised?
4. Which customer has a under or unmet need you could fill with a new product or service?
5. Which customer would be open to a custom solution built for them (product or service) at cost?
6. What information - technical and market - do we lack, can we bring our suppliers into the project?

​Shows

• Previous: EPISODE C5.010 IDENTIFY ADJACENT AND NEW MARKETS FOR EXISTING AND NEW OFFERS
• Next: Episode C5.012 Summary of Season 2 Sales Stage V

 
Written by eman