New week, same perspective with greater conviction.
After being attentive to the weekend news about the continued arbitrary government response to COVID19, there is only one course for the business owner - ignore their word salad of concern and work around it.
Being passive and waiting for the right decision will put you out of business. There are only two ‘people’ who have that right - you and the customer.
IBGR is committed to your success and our programming is for legal aggression (OK, I’ll make it nicer - assertiveness) to open, stay open, and be profitable.
Unlike the rest of society - we have your back.
The prework you perform now is more important than any to date. Your decisions and therefore mistakes are fatal. If you fail to focus on the right interventions or the right markets, your reinvestment in the firm could put you out of business. Take your time and get this right.
Key Issues - Owner/Facilitator Perspective:
What You Need to Know
Here you need to revisit all of your marketing research conducted in Stage I when conducting due diligence. If you did the research by buying articles, it might be time to subscribe to create an ongoing Market Intel function run our of the Executives office. If you are at Stage VI - this is why you're being paid the big bucks.
You should be Monitoring the following information to understand how it will affect customer's buying decisions and competitor response::
What You Need to Do
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