EPISODE C6.004 Investigate and Identify Opportunities in Existing Markets

RESULTS RADIO..."Let's Grow Together"

Introduction
Good day and hope you are looking forward to a productive week.
This week we are announcing our new community - The Community of Commerce for all insiders. Everyone who has JOINED US and become an inside we are moving off of the weebly web platform to a community site on Tribe. 

This will provide an opportunity to share information, ask questions, and gain support for starting, growing, or exiting your business.

It is our version of the Chamber of Commerce - what it could have been instead of what it has become. This community has one goal - your success as a business owner to build generational wealth for your family. That growth will create more and better jobs in your local community.

It is a stand alone (outside the control of the arbitrary large providers) platform that provides entrepreneurs and business owners a space for the free and open exchange of ideas.

As a member of IBGR's Community of Commerce you can:

1. Follow other users including the OnAir Talent and Executive Team at the station.
2. Ask and answer questions about starting, growing, and exiting the business from our OnAir team and each other.
3. Follow any member of the Community to stay abreast of their latest business insights as well as building your own following.
4. Start discussions to stimulate input from other members of the Community.
5. Create and vote in Community polls.
6. Post and comment on posts and blogs.
7. Access and share content entrepreneurs and business owners can use.

We built this beyond the reach of the 'masters of the universe' so you can speak your mind.

On a closing note, if you want to know what drives everything we do - checkout this article: from Australia (click here).

And that is just restaurants - what about everybody else?
Have a great business week.
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Listen>Apply>Engage
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Show Objectives - The Why
As we prepare to provide the Reinvention Project Team with directions, their mandate has to defined and bounded. This is the most important decision you will make since opening the business. The new company and improved you create must have ready markets for sales. This continues the conversation of the questions you need to answer before the Reinvention Project Team starts.

Key Issues - Owner/Manager Perspective:

1. Customer usage and results data,
2. By account what is current share of wallet and rationale,
3. Update customer persona,
4. Other opportunities in existing markets

What You Need to Know - The What

• EPISODE C6.002 SELECT MARKETS FOR REINVENTION PROJECTS

What You Need to Do​​ - The How
Existing Customers

1. Share of Wallet with current mix of products and services?
2. Can we increase share of wallet with our current offer?
3. Do we have to upgrade our current offer (product & service improvements) to increase share of wallet?
4. Do we have to introduce new products and services to increase share of wallet?

New Customers (within Existing Markets)

1. What new customers (like our best customers) should we pursue with our current offer?
2. What new customers should we pursue with an upgraded offer?
3. ​What new customers should we pursue with a new offer?

Shows

• Previous: EPISODE C6.003 SELECT PRODUCTS & SERVICES FOR REINVENTION PROJECTS
• Next: EPISODE C6.005 Investigate and Identify Opportunities in New Markets