EPISODE C6.007 Create Preliminary Report on Reinvention Initiatives

RESULTS RADIO..."Let's Grow Together"

Introduction
Hope everyone is looking forward to a great week. We have a few announcements to make about growth of the IBGR Network. 

First, we are doubling the number of new and returning visitors to the site. July was twice June’s numbers and we beat July’s numbers over the weekend.

Second, with the addition of Gambia on Sunday, IBGR is now heard by entrepreneurs in 100 countries. That is 51% of all the countries on the planet. 

Third, we have declared war on Covid19. That is not on the disease itself, just a worse variant of the flu. Our declaration is aimed at those politicians and bureaucrats that are making arbitrary, non-science based decisions on economic activity. People with no skin in the game, collecting checks from our taxes are deciding which business lives or dies. If you do your own research, a stark reality will become apparent - what is happening in your country is not based on science - it is based on power and control.

Check these articles out as reference points:

• Sweden Hits COVID-19 "Triple Whammy": No Lockdowns, Low Deaths & Minimal Economic Damage
• Lockdown Restrictions Are A Test To See How Much Tyranny Americans Will Accept
• THE TRUTH ABOUT COVID19 - DON'T LET THE BUREAUCRATS AND POLITICIANS GIVE YOU A LINE OF BULL.

Put all of this together and we are your advocates against the forces of statism and command economies. We understand entrepreneurs are a different breed that don’t live by the leave of others - why? Because everyone at and associated with the station are entrepreneurs. We are building a network of ideas, insights, and tools that will help you navigate the pandemic and beyond.

JOIN our community and Let’s Grow Together!
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Show Objectives - The Why
Our focus for today's show is on the first of 3 outputs from the Agile Project team - Discovery. The goal of the first project and individual sprints is to provide sufficient information to make a decision and start the Build Project.

Key Issues - Owner Perspective

1. Confident due diligence was conducted and the Discovery Report is accurate.
2. The Reward vs Risk for each option is clear and accurate.

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What You Need to Know - The What

• EPISODE A.007 DEFINING YOUR MARKET - HOW TO PICK THE MARKET FOR INVESTMENT
• EPISODE A.008 BUILDING YOUR OFFER BY MARKET
• ​EPISODE C6.005 INVESTIGATE AND IDENTIFY OPPORTUNITIES IN NEW MARKETS

What You Need to Do​​ - The How
Components of the Discovery Report

1. First sort: Regional or Account Type? Are you going to use a geographic approach to define your market - you have a bricks & mortar operation that has a defined radius. If it's not geographic, then it is your offer.
2. Current Trends in the Market? Is the market growing or shrinking and why?, What is happening economically, regulatory, etc. , that is impacting the market changes.
3. How big is this market? Today what is the total potential for sales?
4. How big are the adjacent markets? Given similar customers as your sweet spot, what is the total size of potential sales.
5. Market Penetration of our Offer? How many unserved/underserved customers are available - current customers for the offer divided by total number of potential customers.. 
6. Potential Growth in the Market? How much can this market grow based upon Market Penetration.
7. Who are the competitors and their market share? Who are the top 3 and how much of the market do they currently own.
8. Relative satisfaction of current providers? What is the probability of pushing them out of accounts?
9. Potential for Becoming #1 or #2? Which competitors can you displace to become the dominant ​player in that market, how market share could you obtain.
10. Current process fit the prospects? Can we service those accounts without changing our marketing, sales, production, delivery, and service processes.
11. Financial ability to pay? Given our pricing structure do they have the ability to pay.
12. Current pain points - the why behind purchases? What are their problems and what parts of our offer match, how is that impacted by current trends in their market.
13. Discover Report
    1. Market & Segmentation
    2. Customer Buying Persona
    3. Offer (New or Updated)
    4. Reward vs Risk

Shows

• Previous: EPISODE C6.006 INTEGRATE WITH STAGE VI REINVENTION PLAN
• Next: EPISODE C6.008 Test Reinvention Ideas with Existing Accounts