EPISODE C6.010 Investigate and Update Branding & Value Proposition

RESULTS RADIO..."Let's Grow Together

Introduction
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Show Objectives - The Why
We have covered this ground several times over Seasons 1 & 2, today we are going to review your branding to ensure it captures the improvements and changes from the Reinvention Project.

You're getting everything ready to launch the "new and improved" business.

Key Issues - Owner Perspective: 

1. Does our brand and marketing collateral capture today's company?
2. Does it change our decision on value proposition, business models, and core competencies?

What You Need to Know - The What

• EPISODE C.009 BRAND PERSONALITY
• EPISODE C.007 THE 3 DIMENSIONS OF BRANDING
• EPISODE C.008 PRODUCT & SERVICE, AND OWNER BRANDING
• EPISODE A.026 YOUR WEBSITE IS YOUR BRAND

What You Need to Do​​ - The How

1. ​Review previous branding template (versions 1.0 - 3.0).
2. Cut and paste current website into branding template (version 4.0)
3. Given the Reinvention Project - what should be added/updated to the branding statement (version 5.0).
   1. Include testimonials from the beta launch
4. Update website with version 5.0
5. Update marketing collateral with version 5.0
6. Anything else? Value Proposition, Business Models, Core Competencies?

Shows

• Previous: EPISODE C6.009 FINALIZE REINVENTION INITIATIVES FOR BETA TEST
• Next: Episode C6.011 Create Marketing & Sales Launch Plan