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EPISODE C6.010 Investigate and Update Branding & Value Proposition

16/9/2020

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RESULTS RADIO..."Let's Grow Together

Introduction
We are now in 120 countries world-wide and part of our listener base, all within our first 2 seasons or 5 months of broadcasting. Entrepreneurs and owners in 62% of the global business community are tuning in daily - thank you.​

There are three more weeks of shows left - 010 through 012 before Season 3 starts and everyone is excited about our hard launch on October 5th from the Kilo Market (Australia, New Zealand, Singapore, Philippines, Taiwan, Hong Kong, and surrounding areas). 
​

There are several ways you can interact with the station and our OnAir Hosts:
  • Pulsating ? on every page. It is a direct link to the Host and they will respond to your question during the show;
  • Hit us up on social media - Facebook, Instagram, LinkedIn, and Twitter. Our handle is ibgrnetwork;
  • JOIN our Community of Commerce and become an insider with direct access to our Hosts and support materials discussed on the show. ​

​JOIN our Community and Let’s Grow Together!

Show Objectives - The Why
We have covered this ground several times over Seasons 1 & 2, today we are going to review your branding to ensure it captures the improvements and changes from the Reinvention Project.

You're getting everything ready to launch the "new and improved" business.

Key Issues - Owner Perspective: 
  1. Does our brand and marketing collateral capture today's company?
  2. Does it change our decision on value proposition, business models, and core competencies?

What You Need to Know - The What
  • EPISODE C.009 BRAND PERSONALITY
  • EPISODE C.007 THE 3 DIMENSIONS OF BRANDING
  • EPISODE C.008 PRODUCT & SERVICE, AND OWNER BRANDING
  • EPISODE A.026 YOUR WEBSITE IS YOUR BRAND

What You Need to Do​​ - The How
  1. ​Review previous branding template (versions 1.0 - 3.0).
  2. Cut and paste current website into branding template (version 4.0)
  3. Given the Reinvention Project - what should be added/updated to the branding statement (version 5.0).
    1. Include testimonials from the beta launch
  4. Update website with version 5.0
  5. Update marketing collateral with version 5.0
  6. Anything else? Value Proposition, Business Models, Core Competencies?

Shows
  • Previous: EPISODE C6.009 FINALIZE REINVENTION INITIATIVES FOR BETA TEST
  • Next: Episode C6.011 Create Marketing & Sales Launch Plan
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  • WELCOME
    • CONTACT US
    • PRIVACY
  • RADIO
    • ON AIR NOW
    • LISTENER GUIDE
    • MEET THE TEAM >
      • NORTH AMERICA >
        • William Eastman
        • Donna Kunde
        • Londina Cruz
        • Monique McDonald
        • Survival Mode
        • Raj Kapur
        • Bob DiGiacomo
        • Crystal Y. Davis
        • Bill Kelly
        • WELCOME
        • Kasfia Rashid
        • David Wilson
        • James Bryant
        • Brandon Souba
        • Cedrick LaFleur
        • Clancy Clark
        • Damian Johnson
        • Scott Geller
        • Wendy Dickinson
        • Ralph Peterson
        • Michael Mitchell
        • Nicole Rankine
        • Ellen McIlhenny
        • Tracie Hines Lashley
        • Z Gen Entrepreneurship
      • AUSTRALASIA >
        • Sarita Johan
        • Steve Sweeney
        • Level-Up Your Marketing
        • Russell Colbourne
        • Simone Douglas
        • Rick Carter
      • SOUTH ASIA >
        • Jeremy Gray
        • Ajai Lal
        • Bijay Kumar Khandal
        • Lisa Askwith
        • Rashmeet Kaur
        • Meena Mac
        • Ramdas Shenoyy
      • PRIME MERIDIAN >
        • Ravin Papiah
        • Florin Lungu
        • Teena Ogbugoh
        • Sadika Kebbi
        • Arthie Moore-Robberts
        • Jan Robberts
        • Gaby Awad
        • Fady G. Bader
      • EXEC TEAM
    • JOIN THE TEAM >
      • BECOME A HOST
      • BE A SPONSOR
  • SHOP
    • DWY PACKAGES
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  • CONSULTING
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  • NEWS
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  • RESOURCES
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