Episode C6.011 (NA) Create Marketing & Sales Launch Plan

RESULTS RADIO..."Let's Grow Together

Introduction
We are now in 124 countries world-wide and part of our listener base, all within our first 2 seasons or 5 months of broadcasting. Entrepreneurs and owners in 63% of the global business community are tuning in daily - thank you.​

We have one more week left before Season 3 starts and everyone is excited about our hard launch on October 5th from the Kilo Market (Australia, New Zealand, Singapore, Philippines, Taiwan, Hong Kong, and surrounding areas). 
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Show Objectives - The Why
You should have historical data on marketing approaches used in Stages II, III, and IV to select a best practice. Pick over the data closely and assemble your collection for best practices for the first launch.

As we have covered multiple times, the smart move is to never hard launch without testing everything - the marketing approach and materials, stress placed on the system, personnel's ability to deal with questions and objections.  

Based on the lessons learned - throw everything at the hard launch - launch fast and hard.

Key Issues - Owner Perspective: 

1. Review historical marketing and sales data - use for guidance.
2. Involve personnel from the beta project, marketing, and sales to create messaging.
3. Monitor the demand on cash and keep it under control.

What You Need to Know - The What

• EPISODE C1.008 CREATE A PROFILE AND BUYING PERSONA FOR PERFECT CUSTOMER(S)
• EPISODE C1.010 IDENTIFY MARKETING AND SALES CHANNELS TO REACH PERFECT CUSTOMER(S)

What You Need to Do​​ - The How

1. Create a Perfect, Almost, and Close List
   1. Focus First Campaign on the Perfect
   2. Second Campaign on the Almost.
   3. Third Campaign on the Close
2. Focus on What it Does and the Value Gained
   1. A tagline
   2. The problem it solves
   3. A list of core features
   4. The unique selling proposition
   5. A 10-word positioning statement
   6. Testimonials from Beta
3. ​Create a Budget from existing Marketing > Sales > Production > Cash Model
4. Test Marketing Plan and Collateral with Soft Launch.
5. Focus all marketing (advertizing, social media, etc.) on the Hared Launch to the Perfect Customer.
6. Adjust before including the Almost and the Close in the next campaigns.

Shows

• Previous: EPISODE C6.010 INVESTIGATE AND UPDATE BRANDING & VALUE PROPOSITION
• Next: Episode C6.012 Summary of Season 2 Sales Stage VI

Written by eman