Episode D1.011 (NA) Business Communications Follow Up Tips

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Introduction
The fortune is in the follow up. Ever heard that? Brandon will give the story of his experience as a young commission sales professional that taught him the power of follow, the hard way. But how do you follow up effectively? Join Brandon this week to focus on the power of follow up and how you can follow up and see the results!

Have a great business week.
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Key Issues

1. What follow up really does for your business
2. What to ask in your follow up
3. Who to follow up with
4. How to follow up
5. Follow up after the sale

What You Need to Know

1. What it does

• Accountability
• Remind the buyers of product and service
• Visibility to your brand
• Touch point
• Close the deal
• Records up to date

1. What to ask

• Checking in
• Reminder them who you are
• Why you are reaching out
• See if they are ready to move forward
• Include bid or proposal
• Set a follow up date

1. Who to follow up with

• Owner
• “Gatekeeper”
• Sales team
• “Installers” or engineers

 

1. How to follow up

• Call 
• Email
• Text
• Letter
• Instant message
• Stop in
• Send a gift

1. Follow up after the sell

• “How did it go?”
• Ask and take the feedback to heart
• Go and fix anything that needs attention
• Send a thank you

What You Need to Do

1. Make a system or invest in a system
2. Be consistent
3. Once the sale is closed, don't stop there!
4. Follow up never ends, my Dad taught me that

Shows
Previous: Episode D1.010 Building Your Network 
Next: Episode A1.012 Summary of Season 2

Written by Brandon Souba

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