Episode D3.002 Understand and Live by Company Values

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Introduction
This is the second show of Season 2 in our People Lane at IBGR Network. In this block we are talking to Stage III business owners. In Stage III, you have been experiencing growth of your company and consistent revenue. Stage III topics prepare you to grow to Stage IV while giving you strategies for maximizing results in your current stage. Check out the other shows in this series. They all have the number 3 after their letter title (eg. D3.002). Listen>Apply>Engage - Let’s Grow Together!

Show Objectives
Your company values are an essential piece of your organizational culture and brand. While most owners understand these values, it is important that this understanding trickles down the organization to people at every level.

Company Values - Employee Perspective

1. I understand where the company wants to be in the future and I can envision myself a part of it - I understand the why
2. I understand what value we provide to whom (mission statement) and how my performance is part of it
3. I understand what is acceptable and unacceptable (values or operating principles) behavior in the treatment of customers and other employees

Company Values - Owner Perspective

1. I have made my vision for the future of the company understandable to all employees - everybody understands our why 
2. Everyone understands how we make money - what value do we provide to whom and when (mission statement) and can see how their position contributes 
3. I have made clear what behaviors are acceptable and unacceptable in the treatment of the business, customers, and employees (values or operating principles), everyone understands why those values are important and what it looks like in our daily business lives

What You Need to Do

1. Live and lead by example
2. Teach company values through orientation/training
3. Reinforce the values in all communication
4. Recognize and reward values-centric behaviors
5. Incorporate company values into your sales process
6. Incorporate company values into your hiring process
7. Incorporate company values into your performance review process
8. Terminate people who violate company ​core values
9. Ensure alignment between internal and external messaging

Shows
Previous: Episode D3.001 Overview of People Stage III
Next: Episode D3.003 Position Descriptions are Linked to Processes

Written by Donna Kunde

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