Episode D4.007 Feel Pride having the Best Customers

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Introduction
Having pride in our business can stem from various things, increased sales, making a difference in the life of others, filling a gap in the industry, or even overcoming many of the barriers that plague business owners.  But one area that we can forget to have pride in is in having the best customers.  Today's episode of "The People Side of Business" will focus on how we can feel pride in having the best customers.


Show Objectives

• How to display and have pride in a positive manner that attracts others?
• How to go from just having 'customers' to having a higher quality of customers that bring a sense of pride?
• Ways to express pride for our customers that will also generate new quality customers and build up our customers pride in our business

​Key Issues

1. Best customers bring brand association - "you must be good if..." 
2. Use for sales - without excessive name dropping use them as social proof of the company's offer and abilities
3. Build morale using the idea that we are a leader or about to lead because the best customers choose us

What You Need to Do

1. Determine what a quality customer represents for your business
2. Ensure branding, customer acquisition techniques, and strategies are included in both your business and strategic plan
3. Ensure you customers not only create a mechanism for your customers to create back to you and your business but also to effectively message their support and endorsement of your business

Shows
Previous: Episode D4.006 Effectively Work as a Team (Boyd Hamlin)

Next: Episode D4.008 Rewarded for Special Effort (Boyd Hamlin)

Written by Angela Hooper-Menifield
“The People Side of Business”

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