Episode E.005 Phases & Stages of Fast and Sustainable Growth - Overview

Phases & Stages of Fast and Sustainable Growth
Starting with the end in mind, the focus of this segment is not about business perfection, which is not possible beyond a fleeting moment. Living in a dynamic environment requires quick decisions under conditions of limited information - decisions that are less than perfect and have consequences which are known and unknown.

Our research over the past 15 years and 6 start-ups demonstrated the growth process is dynamic and predictable, but not preordained. In general terms, all well managed businesses go through a minimum of 2 Phases; Performance and Profits, and depending on the owners long term goal – a 3rd Phase of Renewal. Each Phase has a set of Stages necessary to successfully complete the goals of each Phase.

Our objective is to enable you to achieve a state of optimization where the assets of the company are best utilized to achieve its goals, and to follow through on your long-term plan – sell or reinvent the business. There is a third outcome, decay which is the result of not having clarity on the end game for the business. Since it is a result of poor growth leadership or procrastination, it warrants no further elaboration.

The GrowthWorx's primary lesson after three decades of business consulting is each Growth Phase & Stage present a set of challenges that must be met and a series of failure points avoided. None of these challenges are positive or negative in the traditional sense. Instead the issues confronting the business owner should be viewed as “Normal” or “Abnormal” - are these challenges predictable for a specific stage or not?

Every company, regardless of the economy, can thrive - not just survive and achieve fast and sustainable growth. The difference is informed leadership and our Phases and Stages of Growth Report provides structure to those demands:
1. Performance Phase

• Stage I: Dream2Plan;
• Stage II: GoLive; and 
• Stage III: NextAct.

2. Profits Phase

• Stage IV: BigFast; and
• Stage V: Optimize.

3. Renewal Phase

• Stage VI: Reinvention; and / or SELL!
• Stage III: NextAct