Episode E.014 Putting Your Metrics Together - CUSTOMERS

Let’s see where you stand and potential problem areas for improvement or creation for CUSTOMER METRICS. review the following list and indicate for each item you are collecting that information. 

Category & Questions	Yes or No
CUSTOMERS
1. How well do our goals for Marketing Create Awareness of our Brand with customers?
2. How well do your goals for Marketing Create Qualified Leads with customers?
3. How well do you track contact with customers?
4. How well do you track response to your marketing efforts customers?
5. How well do you track the reason for inbound calls or visits by customers?
6. How well do your goals for Sales Increase our Margins per sale?
​7. How well do you track ratio of leads into the sales funnel with closed deals (close ratio) out the funnel?
​8. How well do you track the time it takes for a qualified lead to move through the sales funnel and close (time to close)?
​9. How well do you track the average sales price by project or deliverable?
​10. How well do your goals for Service generate enthusiasm and repeat sales?
​11. How well do you track projects to determine whether it was delivered as promised to customers?
​12. How well do you track the creation of customer expectations in the sales process to make sure we don’t overpromise and underdeliver?
13. How well do you track the cost of recovery to protect the financial health of the company?Value
​14. How well do you track who approved the recovery for failure to deliver to ensure it is at the lowest level possible?

Next Show: ​E.015 Putting Your Metrics Together - PROCESSES