Episode E.015 The Next 4 Months & Cash

Author's Notes
We are introducing a new format to our Show Notes and Broadcasts. We received feedback our podcasts are too long (average 26 minutes). The shows have been restructured into 13 minute segments - each with a specific objective. Segment 1: What the show will cover and why it is important. Segment 2: What do you need to know to take action. Segment 3: How do you apply it and the tools available, and Segment 4: Tips and Insights from our experience. Thanx for the Feedback and keep it coming.

What are Today's Topics & Why is it Important?​
The time for being totally annoyed and victimized by forces beyond your control are over. You are fighting for survival and an opportunity is on the horizon. A V Shaped Recovery is very possible - but it will only return 35% of lost revenue, what is your plan - no more seat of the pants flying. This is going to take all of your energy, focus, and daily habits to start the journey back.

Our focus on today's show - what is your plan for the next 4 months?

Knowledge to Take Action
My intention is the continue the principle of the Critical few or in this case the Critical 1. I am going to present to you a model for getting the business back on track by identifying the 1 thing you must do in each of 4 categories or 4 goals to develop a plan that will take you through the end of September. BTW - we are using it right now for the station.
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What You Need to Do
My Table for the 1 Thing using a Balanced Scorecard
​C + P + T = F

CUSTOMERS	PRODUCTION	TALENT	FINANCE
Processes	Processes	Processes	Processes
Marketing	Scheduling	Hiring	Revenue
Sales	Execution	Development	Earnings
Service	Waste	Compensation	Investment

1. Review each column (CUSTOMERS, PRODUCTION, TALENT, FINANCE) and for each of the 4 areas of focus - choose the 1 Thing to improve it and take advantage of being allowed back in business.
2. Rank order the 16 into a priority list from the most important to the least.
3. Start at the top and make a list of activities required to get it done - and right now - shoot for good enough.
4. Apply the 80/20 rule and select the top 3 (16 X 20% = 3.2) for action over the next 4 months.

 
​If your execution is that good and the 3 have been completed at "good enough" levels move on to #4. I have also linked each of these to previous shows to help you decide.

Next Show: ​Find Money Inside the Business

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