Episode E.018 Reopening Big & Safe

Author's Notes
We are introducing a new format to our Show Notes and Broadcasts. We received feedback our podcasts are too long (average 26 minutes). The shows have been restructured into 13 minute segments - each with a specific objective. Segment 1: What the show will cover and why it is important. Segment 2: What do you need to know to take action. Segment 3: How do you apply it and the tools available, and Segment 4: Tips and Insights from our experience. Thanx for the Feedback and keep it coming.

What are Today's Topics & Why is it Important?​
This might be your best opportunity to hold the business you have (had) and build market share from new customers. We view this as an incredible opportunity to begin clawing back revenue lost. Given the suppressed demand that forced isolation created, there is going to be a great sales quarter between the all clear (sometime in June) and the end of September. Don't miss it.

Knowledge to Take Action

• What are the Federal, State, and Local edicts about Reopening a Business;
• What health & wellness protections are required and what the customer expects from you;
• People have saved money over this period but will continue to horde it - will this happen again?
• Focus on your entry level offer from the value ladder;
• Communications on the Relaunch;
• Your plan for Relaunch and Transition to Normal Operations.

What You Need to Do

1. Safety First - by appointment or RSVP, deal with fears, understand remaining requirements.
2. Rebudget - the event, value ladder, specials for special relationships.
3. Hype the Event - cover all of the media channels and don't forget several Press Releases ($299) - Special Offer for Special Relationships.
4. Offer Two Methods of Participation - online and in person.
5. Differentiate - time to introduce a different way of selling and a different offer.

Next Show: Week in Review
​