Introduction
This week we continue our focus on the post pandemic re-opening of business. Other than dealing with customer and employee fears, there is nothing different or special about today's show except urgency. Unlike other expansions at the end of a contraction, this was not a structural - it was imposed. Normally a contraction (recession) is a result of over supply and decreasing demand awaiting a unplanned event to prick the bubble. In this case the demand still exists with diminished supply and we have sufficient information to predict the beginning of an expansion. The purpose of IBGR programming this month is to prepare the entrepreneur for the turnaround. it will require acting with urgency over the next 4 months. Show Objectives Given our previous Shows: Show A.022, Show B.022, and Show C.022, the objective now is to pull it together and close out the Marketing & Sales topic except for Friday's Show E.024 on The Plan and Budget. What You Need to Know Customers (Customer Enthusiasm) + Production (Lowest Cost Producer) + Talent (Discretionary Performance) = Financial Results Episode B.020 Marketing Processes
What You Need to Do Episode E.010 Marketing Metrics
Sales Metrics
Service Metrics
Next Show: Episode E.023 People Measures
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