episode E1.004 Your Mission Statement

Introduction
Good day and hope you are looking forward to a productive week.
This week we are announcing our new community - The Community of Commerce for all insiders. Everyone who has JOINED US and become an inside we are moving off of the weebly web platform to a community site on Tribe. 

This will provide an opportunity to share information, ask questions, and gain support for starting, growing, or exiting your business.

It is our version of the Chamber of Commerce - what it could have been instead of what it has become. This community has one goal - your success as a business owner to build generational wealth for your family. That growth will create more and better jobs in your local community.

It is a stand alone (outside the control of the arbitrary large providers) platform that provides entrepreneurs and business owners a space for the free and open exchange of ideas.

As a member of IBGR's Community of Commerce you can:

1. Follow other users including the OnAir Talent and Executive Team at the station.
2. Ask and answer questions about starting, growing, and exiting the business from our OnAir team and each other.
3. Follow any member of the Community to stay abreast of their latest business insights as well as building your own following.
4. Start discussions to stimulate input from other members of the Community.
5. Create and vote in Community polls.
6. Post and comment on posts and blogs.
7. Access and share content entrepreneurs and business owners can use.

We built this beyond the reach of the 'masters of the universe' so you can speak your mind.

On a closing note, if you want to know what drives everything we do - checkout this article: from Australia (click here).

And that is just restaurants - what about everybody else?
Have a great business week.
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Show Objectives - The Why
​The goal of your Mission Statement is to convert the company's Vision into something tangible; a product, a service, an experience that creates value and makes you distinct from the competition.

Key Issues - Owner Perspective:

1. Clarify how the business creates value,
2. Create competitive uniqueness in both the offer and how you do business.
3. Operationalize the owners dream and philosophy.

What You Need to Know - The What
Mission: a formal document that states the aims of a company or organization; known as a mission statement, company mission statement, or mission vision; it is based on achieving the business vision. 

• What does the company DO for WHOM and WHEN? (all stakeholders that are appropriate: society, customers, the profession, employees, investors, etc.).
• Internal Brand Statement - essential to creating the External Brand Statement.
• EPISODE A.003 THE DREAM BECOMES AN ORGANIZATION

What You Need to Do​​ - The How

1. What Value do you provide?
2. Who(m) do you provide Value to?
3. When do they receive your Value?

Example - IBGR Mission Statement
Improving the Success of Owners Starting, Growing, and Exiting a Business to create generational wealth and local jobs. The International Business Growth Radio Network (IBGR) provides Entrepreneurs Information, Insights, and Tools  24 X 7.

• Tagline: Results Radio
• Motto: Grow With Us

Shows

• Previous: EPISODE E1.003 CREATING A LONG TERM VISION FOR THE BUSINESS
• Next: EPISODE E1.005 What Are Your Operating Principles or Values