EPISODE E1.009 The 1 Year Plan - Part 2

RESULTS RADIO..."Let's Grow Together"

Introduction
As of Monday morning we had Mozambique join the audience making it our 117th country, not bad for just our Second Season on the air. We currently have entrepreneurs and owners in 60% of the global business community tuning in daily - thank you and we are just getting started!
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We have three more weeks of shows left - 009 through 012 before Season 3 starts and everyone is excited about our hard launch on October 5th from the Kilo Market (Australia, New Zealand, Singapore, Philippines, Taiwan, Hong Kong, and surrounding areas). 

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​JOIN our Community and Let’s Grow Together!
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Show Objectives - The Why
Open Kimono Time! Today I will continue from last week by providing the script we have developed over the last 20 years on fast and sustainable start-ups. Based on the last weeks episode E1.008, this show will provide additional details on a smart startup plan and lays out the details for next weeks show.

Key Issues - Owner Perspective:

1. How do I structure my time?
2. What are the Do's & Don'ts of a fast and successful startup?
3. Do I manage it or does it manage me?

What You Need to Know - The What​

• ​EPISODE E3.004 INTRODUCTION OF BALANCED SCORECARD - MEASURING PERFORMANCE AND RESULTS
• EPISODE E.001 BUILDING A SCALABLE ORGANIZATION​
• EPISODE E1.008 THE 1 YEAR PLAN - PART 1

What You Need to Do​​ - The How​
Performance Plan (Stages I & II)

1. Early Stage I
   1. Vision-Mission-Values: What is Our Internal Brand?
   2. Value Proposition/Unique Selling Proposition: Why Buy From Us?
   3. Business Models: How Do We Create Value for Customers and generate Profit?
   4. Core Competencies: What Must We Master and Do Better Than the Competition?
   5. Market Research: Where Are the Growing Markets Where We Could Segment Into Small Monopolies and Become #1 or #2?
2. Mid Stage I
   1. 3 Dimensional Brand: How Do We Connect with Customers Emotionally, Rationally, and Personally?
   2. Perfect Customers: What Is the Buying Persona - How does the Perfect Customer make Buying Decisions?
   3. Messaging: How Do We Surround the Perfect Customer with messaging About Us That Will Positively Influence Their Buying Decisions?
3. Late Stage I
   1. Select Accounting Platform: What Will Provide Real-Time Data on Our Financial Performance, and What CRM/ERM Platforms Does It Integrate With? 
   2. Select Customer Relationship Management Platform: What Will Track All Marketing and Sales Activities of Targeted Customers, and What Accounting Platforms Does It Integrate With?
   3. Marketing Collateral: Build Website, eCommerce, Hard Copy Marketing Materials.
   4. Soft & Hard Launch Plans: Create Soft Launch Plan with Friends & Family to Stress Test All Your Processes. Create Hard Launch Plan Based on Soft Launch Experience.
4. Early Stage II
   1. Soft Launch: Stress All of Your Processes with Friends & Family - Don't Risk Shallow Relationships.
   2. Improve; Upgrade Hard Launch Plan as Needed.
   3. Hard Launch: Generate As Much Publicity As Possible, Capture the Imagination of Your targeted perfect Customers - Become part of Their Buying Decisions.
5. Mid Stage II
   1. Track Activities: Have Everyone Keep a Log of How They Spend Time and How They Do Their Jobs.
   2. Build Performance Model: Create a relationship Between Marketing Spend (and Channels) with Sales, Sales with Production/Delivery, and Production/Delivery with Cash Flow.
6. ​Late Stage II
   1. ​Targeted Marketing Spend: Based on Performance Models, Increase/Decrease Marketing Spend by Channel to Achieve Break Even.
   2. Sufficient and Predictable Cash Flow: Prepare for Stage III.

Shows

• Previous: EPISODE E1.008 THE 1 YEAR PLAN - PART 1
• Next: EPISODE E1.010 The Next 3 Months - How to Open and Create Revenue 

​written by eman