Episode E2.001 GoLive Failure Points

Introduction
Well this is exciting. We made 2 fundamental changes to the 3rd Quarter. The first was announced at the beginning of the month - the month of Agile. That decision was based on where most businesses are today in relationship to arbitrary government action on Covid19. We use the term because decisions to open or not open are political and therefore unpredictable. Agile is the right choice for the Owner's Mindset because it works in unstable environments.

The second major change is the design of programming.  The new approach is applying the Stages of Fast and Sustainable Growth for the 6 time blocks and shift the themes or tracks to days of the week. The goal was to make it easier for the business owner to find the right live show or podcast.

For more information check out FAQ#9.
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Show Objectives
We are going to start with the negative today - what must you avoid as an entrepreneur/business owner when you open the doors and start aggressively selling to prove the business idea.

How to test out the business idea by being opportunistic and selling the offer to anybody who will buy and survive the cash crunch.

What You Need to Know
Cash Starvation:

• insufficient and unpredictable cash flow;
• owner not engaged in sales,;
• no sales process;
• wrong sales model;
• bad offer;
• wrong customers. 

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What You Need to Do
​How to ensure your survival

• Key Part of the Company: Front - Sales and Cash is King with the owner as the key salesperson. Customers must be convinced to trust that this new business can deliver on promise – it is about a direct relationship with the owner. 
• Management Methods: Direct Supervision - Sales will decide success or failure of a start-up, the owner or executive must become the first salesperson and manage the operation. 
• Core Processes: New Client Sales - invest in a scalable CRM (Customer Relationship Management) package, success will come from a detailed and obsessive attention to manage the entire sales process. CRM's also require the owner to decide on a sales model and HOW the company will sell. Start here with first hires to support sales and groom owner's replacement. Make sure the CRM and Accounting Software are integrated.

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