EPISODE E2.004 Planning & Conducting a Soft Launch

Introduction
Good day and hope you are looking forward to a productive week.
This week we are announcing our new community - The Community of Commerce for all insiders. Everyone who has JOINED US and become an inside we are moving off of the weebly web platform to a community site on Tribe. 

This will provide an opportunity to share information, ask questions, and gain support for starting, growing, or exiting your business.

It is our version of the Chamber of Commerce - what it could have been instead of what it has become. This community has one goal - your success as a business owner to build generational wealth for your family. That growth will create more and better jobs in your local community.

It is a stand alone (outside the control of the arbitrary large providers) platform that provides entrepreneurs and business owners a space for the free and open exchange of ideas.

As a member of IBGR's Community of Commerce you can:

1. Follow other users including the OnAir Talent and Executive Team at the station.
2. Ask and answer questions about starting, growing, and exiting the business from our OnAir team and each other.
3. Follow any member of the Community to stay abreast of their latest business insights as well as building your own following.
4. Start discussions to stimulate input from other members of the Community.
5. Create and vote in Community polls.
6. Post and comment on posts and blogs.
7. Access and share content entrepreneurs and business owners can use.

We built this beyond the reach of the 'masters of the universe' so you can speak your mind.

On a closing note, if you want to know what drives everything we do - checkout this article: from Australia (click here).

And that is just restaurants - what about everybody else?
Have a great business week.
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Show Objectives - The Why
​If you don't approach and execute the soft launch in the right way it is a waste of time. You need to stress the business under real-time conditions to find weak points before declaring to the world "open for business".  Getting this right is your best guarantee the hard launch will work.

Key Issues - Owner Perspective:

1. Select the right 'customers' to participate in the soft launch.
2. Create the right mindset with staff, "once this starts try to do your job or fulfill your role as we planned" (Positions Description, Standard Operating Procedure, etc if any exist).
3. You don't test practice, only the game. You must stress test the business to identify failure points prior to the hard launch.

What You Need to Know - The What

• EPISODE B2.004 THE PRINCIPLES OF BETA TESTING OR SOFT LAUNCH GOLIVE

What You Need to Do​​ - The How

1. Profile of Participants: friendly, demanding, honest, low risk, lokk like real customers.
2. Preparing the Staff: everybody is to act as if it is real, including supervisors and managers. We can't learn if we don't act normal.
3. The Event must be as real as possible. Don't test a practice! Execute according to plan or there is nothing to evaluate.
4. The Debrief with the participants. Give them an opportunity to comment anonymously and then discuss the comments.

Shows

• Previous: EPISODE E2.003 SELECTING INFRASTRUCTURE PLATFORMS
• Next: EPISODE E2.005 Planning & Conducting Hard Launch