RESULTS RADIO..."Let's Grow Together"
As of Monday morning we had Mozambique join the audience making it our 117th country, not bad for just our Second Season on the air. We currently have entrepreneurs and owners in 60% of the global business community tuning in daily - thank you and we are just getting started!
We have three more weeks of shows left - 009 through 012 before Season 3 starts and everyone is excited about our hard launch on October 5th from the Kilo Market (Australia, New Zealand, Singapore, Philippines, Taiwan, Hong Kong, and surrounding areas).
There are several ways you can interact with the station and our OnAir Hosts:
JOIN our Community and Let’s Grow Together!
Have a great business week.
Show Objectives - The Why
As you are preparing to launch your business into the world, you will want to do several soft launches. One of the earlier launches will include a test run with friends, family and business associates who you have good rapport and a relationship with. Your goal is to test your product and process before your big hard launch. Your contact list is the best place to start.
Key Issues - Owner Perspective:
What You Need to Know - The What
It might be tempting to follow all the textbook strategies for launching your product, including spending money on marketing campaigns, advertising and other cash drains. There is a time and a place for creating a larger marketing budget but this is not one of them. Your first launch of your product or service should be to people you already know. The reason for this is twofold. First, they will tend to give you more honest feedback on what they like/didn’t like and what worked/didn’t work. Second, because they genuinely want you to succeed, they will also be more likely to write reviews and testimonials. These reviews and testimonials will go a long way when selling your product to people you don’t know.
What You Need to Do - The How
Written by Donna Kunde
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