RESULTS RADIO..."Let's Grow Together”
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Show Objectives - The Why
Social media marketing has evolved quite a bit over the past few years. Strategies used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the full consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media, why it’s important to have a hybrid strategy in place and how to manage it.
Key Issues - Owner Perspective:
What You Need to Know - The What
Organic social is any social media activity without a paid promotion. It uses free social media tools to build and engage with an online following. Paid social refers to anything on social media that’s influenced by advertising dollars. In other words, advertisements or sponsored posts that brands pay a social network to display to audiences beyond their followers. Cost-per-click (CPC) is one of the most common methods of charging for this type of promotion. Paid and organic social strategies work best in tandem to simultaneously engage with and nurture your followers while extending the reach of your brand to a broader audience.
Organic is ideal for community management. You don’t need paid campaigns to listen to what people are saying about/to you.You can use paid campaigns to reinforce core messages that you’ve shared via organic posts.
What You Need to Do - The How
Managing a successful social media campaign requires planning and putting together a sound strategy.
Written by Donna Kunde
new choice for BUSINESS SEARCH
All IBGR Shows Notes are available for download