Episode E2.011 (NA) Social media Campaigns

RESULTS RADIO..."Let's Grow Together”

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Show Objectives - The Why
Social media marketing has evolved quite a bit over the past few years. Strategies used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the full consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media, why it’s important to have a hybrid strategy in place and how to manage it. 


Key Issues - Owner Perspective:

1. determine which social media channels for organic promotion, 
   
2. determine which social media channels for paid promotion, 
   
3. reached out to friends and followers to make posts/ads viral.
   

What You Need to Know - The What
Organic social is any social media activity without a paid promotion. It uses free social media tools to build and engage with an online following. Paid social refers to anything on social media that’s influenced by advertising dollars. In other words, advertisements or sponsored posts that brands pay a social network to display to audiences beyond their followers. Cost-per-click (CPC) is one of the most common methods of charging for this type of promotion. Paid and organic social strategies work best in tandem to simultaneously engage with and nurture your followers while extending the reach of your brand to a broader audience.

Organic is ideal for community management. You don’t need paid campaigns to listen to what people are saying about/to you.You can use paid campaigns to reinforce core messages that you’ve shared via organic posts. 

​What You Need to Do​​ - The How
Managing a successful social media campaign requires planning and putting together a sound strategy. 

1. Start with a clear goal
   
2. Determine which social media channels for organic promotion 
   
3. Determine which social media channels for paid promotion 
   
4. Reached out to friends and followers to make posts/ads viral
   
5. Know the promotional rules of the platform you’re using
   
6. Choose the right apps to help you
   
7. Incorporate social SEO to your advantage
   
8. Support your campaign with other tactics
   
9. Increase your reach with influencers
   
10. Add contacts to your social CRM
    
11. Distribute your best content with paid ads
    
12. Leverage the Best Targeting Option for Paid Campaigns
    
13. Measure your success
    
14. Conduct a follow-up
    

Resources

• https://medium.com/@the_manifest/how-to-create-strategies-for-organic-vs-paid-social-media-marketing-ce4e754606f7
  
• https://www.nimble.com/blog/10-successful-social-media-campaign-tips/
  
• https://www.adroll.com/blog/growth-marketing/paid-social-vs-organic-social-creating-a-hybrid-strategy
  

Shows

• Previous: Episode E2.010 Managing Email Campaigns
  
• Next: Episode E4.012 Season Finale
  

Written by Donna Kunde

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