EPISODE E2.002 Review and Implement Revenue Plan

Introduction
New week, same perspective with greater conviction.

After being attentive to the weekend news about the continued arbitrary government response to COVID19, there is only one course for the business owner - ignore their word salad of concern and work around it. 

Being passive and waiting for the right decision will put you out of business. There are only two ‘people’ who have that right - you and the customer.

IBGR is committed to your success and our programming is for legal aggression (OK, I’ll make it nicer - assertiveness) to open, stay open, and be profitable.

Unlike the rest of society - we have your back.

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Show Objectives
Let's start with an assumption - the product or service you are going to launch with is ready to go. Although you didn't budget for it earlier, it is ready and our only concern is funding its production beyond the initial unit within Operations.

Key Issues - ​Owner Perspective - Building the first real budget.  

1. Marketing plan, metrics, and budget,
2. Sales plan, metrics, and budget,
3. Operations plan, metrics, and budget.

What You Need to Know
Like the previous show there is nothing we have to add to shows previously aired. This is a collection of topics we covered in Seasons 1 and 2 that provide all of the background information required.

• EPISODE C.022 MARKETING CHANNELS & CAMPAIGNS
• EPISODE A.033 SELLING YOUR STUFF -  PRODUCT & SERVICES
• EPISODE B.014 BUILDING A CUSTOMER ACQUISITION PROCESS
• EPISODE B.008 PROCESS MAPPING CHECK LIST

What You Need to Do

1. Based on marketing decisions made in Stage I (Episode E1.002) and information from C.022, create your channel and campaign plan. Remember this is nothing extravagant, you are looking to find enough buyers for your minimized offer and drive them into the sales funnel.
2. Based on the information contained in Shows A.033 and B.014, your plan keeps it simple - how are you going to engage leads to move them through the sales funnel as fast as possible without rushing the sale. Marketing will create the volume of qualified leads, sales needs to close enough to break even. The goal is close sales fast.
3. Based on information contained in B.008, you need to create enough of a structured process for producing the product or service and sufficient back office operations like accounts receivable to deliver on what is sold. The goal is right first time with no charge backs and accurate billing on time.

Shows

• Previous: EPISODE E2.001 WORKING ON THE BUSINESS - STAGE II
• Next: E2.003 Selecting Infrastructure Platforms