EPISODE E4.004 Focus on monopolizing targeted niches

Introduction
Good day and hope you are looking forward to a productive week.
This week we are announcing our new community - The Community of Commerce for all insiders. Everyone who has JOINED US and become an inside we are moving off of the weebly web platform to a community site on Tribe. 

This will provide an opportunity to share information, ask questions, and gain support for starting, growing, or exiting your business.

It is our version of the Chamber of Commerce - what it could have been instead of what it has become. This community has one goal - your success as a business owner to build generational wealth for your family. That growth will create more and better jobs in your local community.

It is a stand alone (outside the control of the arbitrary large providers) platform that provides entrepreneurs and business owners a space for the free and open exchange of ideas.

As a member of IBGR's Community of Commerce you can:

1. Follow other users including the OnAir Talent and Executive Team at the station.
2. Ask and answer questions about starting, growing, and exiting the business from our OnAir team and each other.
3. Follow any member of the Community to stay abreast of their latest business insights as well as building your own following.
4. Start discussions to stimulate input from other members of the Community.
5. Create and vote in Community polls.
6. Post and comment on posts and blogs.
7. Access and share content entrepreneurs and business owners can use.

We built this beyond the reach of the 'masters of the universe' so you can speak your mind.

On a closing note, if you want to know what drives everything we do - checkout this article: from Australia (click here).

And that is just restaurants - what about everybody else?
Have a great business week.
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Show Objectives - The Why
​You are now at the start of the most aggressive marketing and sales period in your company to date. You know how much capacity, how much work you can handle, and where to find those customers. There is one last step before you start - the Growth2Capacity Plan.

The following is how to structure your marketing, sales, and product efforts to provide quick success and long-tern revenue streams.

Key Issues - Owner Perspective:

1. Be unique to avoid price competition.
2. Be the best to avoid offer competition.
3. Long term play, an end game.

What You Need to Know - The What

• EPISODE C6.002 SELECT MARKETS FOR REINVENTION PROJECTS
• EPISODE C1.003 SIZE AND GROWTH RATE OF POTENTIAL MARKETS

What You Need to Do​​ - The How

1. Start Small and Fast: start as small as possible which makes market domination easier and you quicker to market - "talent, collaborative, organic".
2. Demand Based Creation: get a minimally viable product/service in the market and perfect it from usage - "build, measure, learn".
3. Scale by Degree: first own the market you are in then move into adjacent markets, and continue until opportunity is exhausted; move on and start over.
4. Focus on the End Game: it is about generating future cash flows. By staying small and building from customer usage you can keep the organization frugal until profitability and allot of profit.

Shows

• Previous: EPISODE E4.003 FINALIZE MANAGEMENT AND EXPERT HIRES - MANAGEMENT POSITIONS AND CFO
• Next: EPISODE E4.005 Upgrade Vendors/Suppliers and Relationships