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show notes

Stages of Development

EPISODE E5.009 Identify Obstacles in First to Market

11/9/2020

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RESULTS RADIO..."Let's Grow Together"

Introduction

As of Monday morning we had Mozambique join the audience making it our 117th country, not bad for just our Second Season on the air. We currently have entrepreneurs and owners in 60% of the global business community tuning in daily - thank you and we are just getting started!
​

We have three more weeks of shows left - 009 through 012 before Season 3 starts and everyone is excited about our hard launch on October 5th from the Kilo Market (Australia, New Zealand, Singapore, Philippines, Taiwan, Hong Kong, and surrounding areas). 

There are several ways you can interact with the station and our OnAir Hosts:
  • Pulsating ? on every page. It is a direct link to the Host and they will respond to your question during the show;
  • Hit us up on social media - Facebook, Instagram, LinkedIn, and Twitter. Our handle is ibgrnetwork;
  • JOIN our Community of Commerce and become an insider with direct access to our Hosts and support materials discussed on the show.​

​JOIN our Community and Let’s Grow Together!
​
Show Objectives - The Why
This is a controversial topic. There are many that believe this is not a competitive advantage and there is much to say about that position. However, we still believe in the end FirstBig Wins whether you are the first to market of third - its about big first.

Key Issues - Owner/Manager:
  1. You can lead or follow.
  2. If you lead your cycle times - revisions/new products & services must be less than the competition.
  3. Force the competition to copy rather than innovate.

What You Need to Know - The What​
  • ​Advantages
    • become the defacto standard
    • build early loyalty tht will make defection harder
    • lock down other players to you, like suppliers
    • create a high cost of switching
  • Disadvantages
    • heavy investment might not provide adequate return
    • competitors learning from your mistakes
    • your offer can be reversed engineered

What You Need to Do​​ - The How
  1. Undercapitalized: the marketing costs to educate the market on the offer before building brand presence.
  2. Customer Testing: beyond Market Research, when customers don't understand the offer beyond they use it - you must be right - how do you ensure a Steve Job's level of design competence.
  3. Barriers to Entry: how do you make it impossible to be copied?
  4. New Product/Service Development a Core Competency: first to market (first mover) means you have the initiative to create market standards that others must follow.

Shows
  • Previous: EPISODE B5.008 BENCHMARK CURRENT PROCESSES - CREATE WORLD CLASS
  • Next: EPISODE E5.010 Identify Best Practices for Innovation 
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  • HOME
    • YOU >
      • Grow with Us
      • Themes
      • FAQ
    • US >
      • North American Partners >
        • North American Hosts
        • North American Directory
      • Australasia Partners >
        • Australasia Hosts
        • Australasia Directory
      • South Asia Partners >
        • South Asia Hosts
        • South Asia Directory
      • Prime Meridian Partners >
        • Prime Hosts
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      • Exec Team
    • LISTEN NOW >
      • OnAir TODAY
      • Show Notes
      • Podcasts
  • News
  • Blog
  • NETWORK
    • OnAir Talent >
      • William Eastman
      • David Wilson
      • Ellen McIlhenny
      • Angela Chaney
      • Richard Miller
      • Ravin S. Papiah
      • Steve Sweeney
      • Kasfia Rashid
      • Bob DiGiacomo
      • Lisa Askwith
      • Sarita Johan
      • Ally Nitschke
      • Russell Colbourne
      • Jeremy Gray
      • Raj Kapur
      • Crystal Y. Davis
      • Brandon Souba
      • Londina Cruz
      • Kevin Beers
      • Bert Robinson
      • Rick Carter
      • Jonathan Kennedy Jr
      • Damian Johnson
    • Agilerad.io
    • Sponsor Network
    • Special Preferences
    • Privacy
  • NOTES
  • Community
  • APP
  • SHOP