In order to bring this to a conclusion so you can decide what combination of consulting services to provide. Instead of rewriting the 6 Practice Domains we have provided links to each.
Step One - Match Competency to Consulting Domains
Links to All the Practice Domains
Once you have made an initial decision on the mix of services, the next step is bundle it together with a coherent message.
Step Two - Build a Consistent Message that Bundles Your Domains
Links to All the Branding Techniques
We are now working down the cone. You have clarity, at least for this first pass, of your practice domains and brand identity it is time to narrow the market down to ares of highest success.
Step Three - Define Your Market and Offer
Links to All the Market Positioning Techniques
Before we move on - gut check time. This so far is logical and now is the time for the big question - what are your strengths and weaknesses as a consultant?
Step Four - Your Consulting Competencies
Links to All the Consulting Competencies
Last set of links is to round out the first pass - what type of consulting firm are you and how will it interact with clients.
Step Five - Additional Tools
Links to Other Important Issues
Next Show: F.012 What Solutions Are You Selling
new choice for BUSINESS SEARCH